Rise to Fame Alongside Country Music’s Biggest Stars in CMT Presents Platinum Life: Country

AUSTIN, Texas and NASHVILLE, Tenn.– June 13, 2011– Play your way to country music stardom in CMT Presents Platinum Life™: Country, as Heatwave Interactive’s new social game is now live on Facebook.Country music fans will be guided through their journey to fame by some of the biggest stars on CMT, including:

    <*>Rascal Flatts <*>Trace Adkins <*>Big&Rich <*>Dolly Parton <*>Dierks Bentley <*>Thompson Square <*>Colt Ford <*>Kristin Chenoweth
Players will customize their avatar to suit their personal style and build out their own town as they progress through the game, engaging in a variety of exciting mini-games and earning rewards to commemorate their rise to fame while listening to the biggest hits in country music. Budding country stars will go on tour, playing performance games at venues across the country in big cities and even their own friends’ towns.

“CMT constantly reinvents how we connect with fans and CMT Presents Platinum Life: Country is a natural extension of our digital properties,” said Jay Frank, senior vice president of music strategy, CMT. “This is our first step in the social gaming space, and I believe we’ve found the perfect combination of music and entertainment to appeal to our core country music fans.”

“The Platinum Life™ series lets players experience the excitement of rising to fame in the entertainment business,” said Mykel Mitchell, senior vice president of business affairs, Heatwave Interactive.“Our partnership with CMT for Platinum Life’s newest game allows us to connect country music fans with their favorite artists and music in meaningful ways. We’ll continue to work together to expand the game with new features and even more of CMT’s biggest stars.”

CMT Presents Platinum Life: Country is the first social network game based on the country music lifestyle. Players design and customize their own characters and communities, then hit the road and tour venues alongside many of country’s leading names. First they’ll build strong roots in their community and then branch out to gain the respect and camaraderie of peers and artist mentors by completing performances and other tasks around the USA.

About Heatwave Interactive

Heatwave Interactive is a leading global publisher and developer of brand integrated, multi-platform entertainment. Founded in 2007, the Company specializes in high profile, high impact mass market games for PC, mobile, and social platforms. Heatwave has partnered with top celebrities and entertainment brands to provide audiences with engaging games and applications including iSamJackson ; Platinum Life: Web Edition, CMT Presents Platinum Life: Country, and Gods&Heroes: Rome Rising . Co-founded by award-winning game industry veteran Anthony Castoro, Heatwave Interactive is backed by Syncom Venture Partners. For more information, please visit Heatwave's corporae website: www.heatwave.com.

About CMT

CMT, a unit of Viacom’s MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and entertainment, reaching more than 92 million homes in the U.S.  CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand.  The network’s digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD. 

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