RITA ORA BECOMES A SIM AND SINGS A TUNE IN SIMLISH FOR THE SIMS 3 SEASONS

GUILDFORD, UK – December 13, 2012 - The Maxis Label of Electronic Arts Inc. (NASDAQ: EA) today announced British pop icon, Rita Ora, has been immortalised as a Sim character and is available now for all The Sims 3 players to download via The Sims™ 3 Exchange.  The Sim of the stylish pop singer-songwriter, signed to Jay-Z’s record label Roc Nation, is dressed in a festive onesie  from the recently released The Sims™ 3 Seasons Expansion Pack* and replicates her signature red lips, and bright blonde hair.

The collaboration between The Sims, one of the world’s most popular gaming franchises of all time, and the British pop star also includes a special recording of ‘Shine Ya Light’ by Rita in the language of The Sims, Simlish. Players can listen to the hot tune in The Sims 3 Seasons.

Rita Ora commented on her involvement, “It’s so cool to have my very own Sim character available for  The Sims 3 - it was so fun to sing in Simlish. That is one tough language to master!”

With The Sims 3 Seasons, you can let your Sims swim in the ocean on a hot summer day, bob for apples in the autumn leaves, test their snowboarding skill on the half pipe or welcome spring showers with a walk in the rain and a colourful umbrella. All-new activities, like soccer, and big seasonal festivals and celebrations bring the spirit of each season to life. Your Sims can pucker up at the kissing booth at the spring festival or see what Halloween surprises await in the haunted house. Dress for the weather with seasonal fashions ranging from raincoats to snow gear. With foods, décor and weather effects, your Sims can enjoy the bounty and beauty of the ever-changing seasons and play with life like never before.

The Sims 3 Seasons is rated PEGI 12 and is available to buy online and across retailers in the UK. For more information, please visit the official website at www.thesims.com/seasons, “Like” us on Facebook or follow us on Twitter.

Press assets for The Sims 3 Seasons can be found at http://ea.gamespress.com/.

*Requires The Sims 3 for PC/Mac to play.

**SEE FINAL PRODUCT DETAILS, EULA AND CONTENT PROTECTION TECHNOLOGY AT www.ea.com/1/product-eulas IF AND WHEN AVAILABLE.

Notes to editors

·      The Sims 3 Seasons was released on PC/MAC on Friday 16th November 2012

About The Sims

For more than a decade, The Sims™ has entertained millions of people across the globe and has made an indelible footprint on the interactive world. A world-renowned interactive entertainment phenomenon, The Sims has sold more than 150 million units to date and continues to enhance its rich multi-platform portfolio with offerings that inspire creativity and reach one of the broadest audiences in gaming. The Sims evolves its magnetic appeal by delivering gameplay experiences that are current, compelling and above all, entertaining. A microcosm of society, The Sims gives players the ability to play with life by creating and controlling virtual lives and telling meaningful stories. Hundreds of millions of players’ creations have been shared and downloaded by one of the most active player communities in the world and the viral appeal of The Sims is further evidenced by its 30 million fans across global social networks. With a variety of unique gameplay themes, engaging content and collaborations with top brands and artists, there is something for everyone to love in The Sims and to play anytime, anywhere on the platform of their choice. For more information about The Sims, visit www.thesims.com.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones, tablets and social networks. EA has more than 220 million registered players and operates in 75 countries.

In fiscal 2012, EA posted GAAP net revenue of $4.1 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and Mass Effect™. More information about EA is available at http://info.ea.com.

The Sims and Need for Speed are trademarks of Electronic Arts Inc. Mass Effect is a trademark of EA International (Studio and Publishing) Ltd.  Battlefield is a trademark of EA Digital Illusions CE AB.  John Madden, NFL and FIFA are the property of their respective owners and used with permission.

 


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