Rixty Expands Platform through Mobile Payment Interface and Announces New Partnerships with Streaming Music and Video Content Pr

SAN FRANCISCO, CA - October 5, 2010

Rixty, the leading cash-based alternative payment platform for online games, virtual goods and digital content, announced today that it has expanded beyond online gaming into mobile, music, and video content. Content publishers can now leverage Rixty’s new mobile interface which allows consumers to spend cash for digital media via their mobile phones. Rixty’s platform allows consumers without credit cards or bank accounts to pay for online entertainment simply by taking their cash and coins to one of more than 20,000 locations nationwide.

New Rixty partners include:

• Grooveshark, the popular streaming music company

NFLRush Zone, the official NFL virtual world for kids

• Crunchyroll, distributor of anime video content

• mBuzzy, a mobile developer of social applications

• KlickNation, creators of the popular Facebook game Superhero City

• Emagist, publisher of the successful social game Ninja Saga

• CyberStep, publisher of the Splash Fighters and HolyBeast MMOs

• GCrest, developers of the rapidly growing TinierMe virtual world site

“Rixty’s reach is growing fast–our users have been very vocal in requesting more Rixty-friendly content,” said Rixty CEO Ted Sorom.“Starting today, it’s just as easy for our users to buy mobile apps, streaming music and video content as it is to make Rixty purchases in their favorite online games. We’re still adding game publishers to our roster, and our commitment to gaming is stronger than ever.”

“Rixty’s cash-based payment platform is an ideal addition to our monetization efforts,” said Carlos Perez, Vice President of Grooveshark International.”Giving our users without credits cards access to Rixty means they can quickly and easily get their cash online, especially through Rixty’s mobile interface. Plus, Rixty is a prepaid platform so we don’t need to worry about the spending limits and charge-backs associated with other alternative payment methods.”

“Rixty’s ability to activate new paying users for publishers was very appealing to me,” said Kun Gao, CEO of Crunchyroll.” The majority of teens and young adults don’t have a credit card, so adding Rixty as a payment channel was a natural fit.”

In addition to the new partnerships, Rixty users can still use their cash and coins to pay for hundreds of MMOs, virtual worlds, Facebook and casual games across the Web. Unlike other alternative payment options, Rixty users can play on multiple sites, rather than locking their funds into one particular destination. Rixty also supports microtransactions and subscription-based payment models, giving partners a flexible solution to maximizing revenue.

For partnership inquiries, contact bizdev@rixty.com.

About Rixty

Rixty is an alternative payment system that lets you spend cash and coins for online games. Consumers can turn their spare coins into a Rixty code to be used in a variety of online games at more than 20,000 retail locations nationwide, including over 10,000 Coinstar kiosks. By making it easy for cash-based consumers to spend money on online games and entertainment, Rixty helps publishers increase sales, enable new business models and attract customers through a safe and flexible way to play online. Founded in 2007, Rixty is based in San Francisco and funded by First Round Capital and Javelin Venture Partners. For more information about Rixty or to get Rixty near you, please go to www.rixty.com.

Joe Ziemer, TriplePoint for Rixty



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