Roundhouse Interactive launches The Game Cartel;The game development site for gamers.

For Immediate Release.

TORONTO, September 30, 2009

Roundhouse Interactive took the first step toward the release of the first player-developed console game, with the launch of The Game Cartel. ( www.thegamecartel.com)

The Game Cartel is the world’s first demographically driven game development co-operative. Utilizing a web portal and a fee-based membership; the Game Cartel empowers gamers and other interested parties alike, to develop next generation games for the retail market. Roundhouse Interactive President, Mike Montanaro says,“For less than the price of your average video game, users will have input into— and voting rights on— each and every aspect of game development, from genre through character development and game play.”

According to Roundhouse Interactive, The Game Cartel membership will also benefit from special“insider” offers from a select and growing list of partners and affiliates such as Alienware and HiTech Tattoos. In addition, every member will get their name listed in the credits and receive a copy of the final product.

Montanaro says,“Gamers are a very vocal group who pride themselves on knowing each and every detail of current and upcoming games titles. They are equally quick to decry the games they feel fall short of expectation. They take a sense of ownership in the games they play so it only seemed natural to give them a real voice in the games developed by making them a vested partner. I see it as a new direction for the industry, and a win-win situation for everyone involved.”

All member concepts submitted by the membership will be passed before an advisory board of industry professionals. All submissions will be reviewed to determine their viability and originality, selecting those that will go back to the members for voting and final inclusion in the game.

The membership will have exclusive previews of finished game play, be included in beta testing, and will get a special packaged version of the final game prior to the general retail launch scheduled just in time for Christmas in 2010.

About Roundhouse Interactive

The Game Cartel is a wholly owned subsidiary of Roundhouse Interactive. Roundhouse Interactive publishes and distributes high quality, innovative video games for various consoles and handles sales, management and distribution for other entertainment properties and products. Led by industry professionals with proven experience, Roundhouse is committed to changing the publisher/developer paradigm, with the belief that buildinginnovative relationships is essential to the long-term success and viability of the industry. In addition to The Game Cartel, the company markets its products under the following brands:

Roundhouse Interactive: Roundhouse’s front-line brand is dedicated to providing cutting edge entertainment to the lifelong gamer. Roundhouse’s current game development will create a whole new cross-over category.

Roundhouse Kids: Focusing on platforms targeted at the younger gamer, Roundhouse Kids releases quality games for Nintendo DS and Wii consoles.

For additional information, contact :

Deanne Mousseau

Account Director

Soda&Tonic Inc. (Advertising)

T: 416.915.4144

E: deanne@sodaandtonic.com

Mike Montanaro

President

The Game Cartel

Roundhouse-Interactive Inc.

T: 416.873.2084

E: mike@roundhouse-interactive.com

Full release and images available as PDF download at: http://www.roundhouse-interactive.com/thegamecartellive.html

###

Stephen P. Morgan

Soda&Tonic (Advertising)

A member of the Agency TBD™ Group.

358 Dufferin Street, Suite 102

Toronto, Ontario

M6K 1Z8

Direct: 416 826-8119

Office: 416 915-4144

email: steve@sodaandtonic.com

website: www.sodaandtonic.com

The solutions enclosed are protected under copyright of Soda&Tonic. Any use or likeness of the creative material contained herein, or the accompanying design material, will constitute a commitment to pay for the services they represent. The information within this document or item is confidential; it shall not be disclosed to a third party without the express permission of Soda&Tonic. Your retention, possession or use of this information constitutes your acceptance of these terms. Please note that the sender accepts no responsibility for viruses and it is your responsibility to scan attachments (if any). If you are not the intended recipient of this message, please delete this message and all copies of this message and kindly notify the sender immediately.

The Agency TBD Group | Blue Green Communications Inc. | Morgan Canada | Soda&Tonic | winslowdelaney.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.