RUNEFEST 2011 ANNOUNCED AS JAGEX INVITES PLAYERS TO CELEBRATE 10 YEARS OF RUNESCAPE

Cambridge, UK— Tuesday 14 th June 2011 —  Jagex Games Studio , the UK’s largest independent games company, today announced plans for its second real-world RuneFest celebration. Building on the success of last year’s incredible event coupled with the celebration surrounding RuneScape’s tenth anniversary, RuneFest 2011 is set to be even bigger, better and longer than last year’s inaugural event to allow fans to completely immerse themselves in the experience and live RuneScape for a whole weekend. 

RuneFest 2011 will take place on Saturday 29th and Sunday 30th October, at the Old Billingsgate in central London. Each floor will be themed and feature an array of entertainment guaranteed to satisfy even the most ardent RuneScape fan including many of the popular activities from last year’s event, such as the insider sessions, developer meet-and-greet sessions and the community management gaming zone, plus a host of new features for 2011 including an exclusive late night Party.

Further details of what fans can expect at the event will be announced prior to the release of tickets, which will be available to purchase from Monday 27 th June 2011. Tickets are priced at£59 for a day ticket, either the Saturday or Sunday,£99 for a weekend ticket. The late night party tickets will be priced at£49 and is open exclusively for RuneFest attendees (all prices include booking fees and taxes).

In addition to the standard tickets, those wishing for a VIP RuneFest experience will have the chance to purchase a VIP Ticket priced at£179. This VIP ticket will include priority seating for all presentations, private insider sessions with senior developers, signed concept art and a private J-Mod staffed area with its own VIP bar. The ticket will also guarantee access to the exclusive after party plus a few surprises that will be kept a secret until the event.

RuneFest celebrates the entire worldwide RuneScape community; bringing the RuneScape universe to life, including huge themed areas for players to experience real-world RuneScape activities. This year’s event is of particular significance as RuneScape celebrates its tenth anniversary and many of the activities, talks and events will be themed to celebrate the last decade of development of this hugely popular game.

“Last year’s RuneFest was such an incredible experience that we simply had to make RuneFest an annual event. The loyal RuneScape community who attended really helped to make the event a huge success,” commented Mark Gerhard, CEO of Jagex.“For RuneFest 2011 we are planning to do everything on a grander scale, make everything bigger and even more action-packed. Last year’s event really demonstrated what a passionate community we have. With that in mind we have hunted down a larger venue for this year so that even more players will be able to attend! Tickets will sell out fast so my advice to those wanting to attend– get your tickets as soon as they go on sale and join us for a party you will never forget.”

With an ever expanding schedule of events and competitions fans are encouraged to visit the RuneFest 2011 website, www.RuneFest.com and sign up to receive regular email updates to make sure they don’t miss out on the chance to be part of the celebrations.

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About RuneFest 2011

RuneScape's second annual gaming convention, RuneFest 2011, will be held at the Old Billingsgate in London, England on Saturday 29th and Sunday 30th October. RuneFest offers players from around the world the opportunity to meet with the Jagex development team and the wider community to celebrate the success of the world’s most popular free-to-play MMO.

For further information regarding RuneFest 2011 or to purchase tickets please visit the RuneFest website at www.runefest.com

About RuneScape

RuneScape is the world’s most popular free-to-play MMO (as recognised by Guinness World Records), from multiple award-winning independent British development studio Jagex. Set in a richly detailed, medieval fantasy world of epic scale both geographically and historically, RuneScape proudly draws its inspiration from classic role-playing games. RuneScape delivers a contemporary, innovative and original experience for millions of players across the globe as a fully featured free-to-play game, with a popular subscription option of even greater scale and ambition, both running directly within almost any computer’s browser.

Thanks to its character-class-free skill system and elective gameplay, there are no limits to the hero players can become, no quest you cannot complete and no requirement to collaborate with others or face them in player-versus-player combat unless you so choose.  RuneScape’s distinctive role-playing style rewards players who think strategically and play smartly. Its witty, intelligent tone, finely balanced gameplay, epic questing and myriad in-world diversions combine to create a game that has earned its place as the most popular free-to-play massively multiplayer online game of all time and continues to push the boundaries of online role-playing as it enters its glorious tenth year.

About Jagex– Just About the Game Experience:

Jagex Games Studio is a multi-award winning games developer and publisher based in Cambridge, England. Jagex specialises in the development of high quality browser-based games and is the largest independent games developer and publisher in the UK.

Jagex has a long-standing reputation for creating the world’s best online games and for developing hugely popular, high quality, accessible, free-to-play games and for providing an unbeatable community experience for millions of players around the world. Jagex has developed and self-published over 40 online titles including the world’s most popular free online multiplayer game, RuneScape.

Press Contact:

Laura West

Global PR Manager

Jagex Games Studio

Email:    Press@Jagex.com

Tel:         +44 (0)844 588 6607

Fax:        +44 (0)844 588 6611

  


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