Santa Cruz Games now exclusively represented by FOG Studios

Philadelphia, Pa - November 23, 2007 - Veteran videogame development studio Santa Cruz Games has signed a multi-year, multi-title representation agreement with industry leader FOG Studios.

Founded in 2001 by industry veterans Beno Bell and Diego Link, Santa Cruz Games is a certified developer of Nintendo, Sony, PC, and interactive television platforms. As a team, Santa Cruz Games has delivered over one dozen products on time and on budget for many of the world’s top publishers including, among others, Electronic Arts, Activision, Take 2, Eidos, and Ubisoft. Santa Cruz Games creates original intellectual properties in addition to working on licensed properties. Having earned a reputation of“bringing characters to life” has allowed the team to work with some of the leading character properties (Superman, Godzilla, E.T., Spiderman, Fantastic 4, Dora the Explorer) and licensors in the world including Marvel, DC Comics, Dreamworks, HBO and the Walt Disney group, among others.

Santa Cruz Games CEO Beno Bell said,“We’ve reached a point as a studio where our tools, technology and process have really gelled and it is time to take things to the next level. FOG has a reputation in this business of helping independent developers make these kinds of transitions successfully, and for finding them profile projects that can really showcase their talents. Once we made the decision to go with FOG, they flew in and took us through an intensive intake process that was really thorough and very valuable.”

FOG CEO Ed Dille adds,“Game development is a very intense process and it is natural for the tactical focus on project execution to pull resources and mindshare away from strategic planning and marketing for the studio as a whole. Developers who believe it is enough to let the merits of their titles speak for themselves are not practicing good partner relationship management, and frequently lose repeat business relationships because of it. Others who believe price alone determines their competitive advantage set themselves up for failure by under-resourcing and under-delivering. At FOG, we look for clients who understand that their ultimate potential is fully realized only by taking a holistic approach to not only great game development, but also great customer service, marketing and relationship management. Santa Cruz Games is a perfect example of the types of studios we most want to help.”

FOG Studios will be showcasing Santa Cruz Games and their current offerings at the Montreal International Games Show in November, and at Game Connection Lyon in December. To set an appointment for any of these events, please contact FOG’s Logistics Manager, Christine Freeman, at 215-595-7160. For immediate assistance, please contact Adam Spencer, adamspencer@fogstudios.com or 506-459-5604.

About Santa Cruz Games

Founded in 2001 by industry veterans Beno Bell and Diego Link, Santa Cruz Games is a certified developer of PC, interactive television, Nintendo and Sony platforms. As a team, Santa Cruz Games has delivered over one dozen products on time and on budget for many of the world’s top publishers including, among others, Electronic Arts, Activision, Take 2, Eidos, and Ubisoft. Santa Cruz Games creates original intellectual properties in addition to working on licensed properties. Having a reputation of“bringing characters to life” has allowed the team to work with some of the leading character properties (Superman, Godzilla, E.T., Spiderman, Fantastic 4, Dora the Explorer) and licensors in the world including Marvel, DC Comics, Dreamworks, HBO and the Walt Disney group, among others.

About FOG Studios

FOG Studios has been responsible for the creation of over $3 Billion dollars of revenue for its clients and customers via the placement of over 5,600 interactive titles into the international marketplace since 1979. The world’s first and most successful interactive representation agency, FOG exclusively represents independent videogame development studios, brand and intellectual property owners, and service providers to the interactive entertainment industry from around the world. FOG creates opportunity for its exclusive list of clients on all platforms from cellular phones to next generation console games by packaging intellectual property rights with the developers and resources necessary to bring them to market. FOG helps publishers and other potential distributors of the products to make fully-informed decisions expeditiously and with confidence based on the longstanding proven track record of success we have uniquely achieved. Noteworthy gaming franchises created in FOG’s history include, but are not limited to: ESPN, Command&Conquer, Test Drive, Kings Quest, Advanced Dungeons and Dragons, Teenage Mutant Ninja Turtles, Castlevania and Warlords. FOG has placed titles with all of the top 10 publishers as well as countless other smaller publishers. FOG's roster of over 550 clients have included, among others: United Media, BMI, Ubisoft, Atari, Sierra, Westwood Studios, Sega, Paramount, Viacom, Robert Maxwell, Koei, FROM Software, Platinum Studios, ESPN, CBS Sportsline, the US Army Rangers, the Foreign Legion, Jenga, Arthur C. Clark, Muhammad Ali, Joe Frazier, George Foreman, Elvira: Mistress of the Dark, The Three Stooges (Estate), Paramount, Warner Brothers, Marvel, America On-Line, Yahoo, Ebay, Ringling Brothers Barnum and Baily Circus, and the Rock and Roll Hall of Fame. For more information please visit www.fogstudios.com or call 506-459-5604.

Contact: Adam Spencer

adamspencer@fogstudios.com

506-459-5604


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