London, 5 June, 2009: NBC Universal Global Networks today announced another five figure sponsorship deal for its UK SCI FI channel. Koch Media Limited will sponsor the channel’s primetime programming from June 5, to tie in with the release of its long-anticipated video game Sacred 2: Fallen Angel.
The sponsorship - brokered by Sky Media and MJ Media - will run for three weeks around titles such as brand new spy series My Own Worst Enemy starring Christian Slater and movies Minority Report, John Carpenter’s Vampires and The Fast&The Furious. SCI FI’s in-house team has produced credits and break bumpers around the tagline‘Bringing Great Characters To Life’, to illustrate Sacred 2: Fallen Angel’s game play and the channel’s on-air content.
“With its audience of passionate gamers, entertainment fans, technology lovers and early adopters who keep their finger firmly on the pulse, SCI FI is a natural partner for Sacred 2: Fallen Angel.” said Charlotte Ashton, VP, Programming and Marketing (UK) for NBC Universal Global Networks.
Based in the fantasy world of Ancaria, Sacred 2: Fallen Angel is the prequel to its predecessor Sacred and is set 2,000 years in the past. The game is released in the UK today (June 5) and is available on Microsoft’s Xbox360™ video game and entertainment system and Sony’s PLAYSTATION® 3 computer entertainment system. On release in the US, the game reached the number one spot in both the Xbox and PS3 charts.
Video game designer Bob Bates has been involved in its production and a new game engine means that it is rendered in perspective correct 3D, whilst retaining the viewpoint found in older isometric games.
NBC Universal Global Networks’ continued investment in top-quality, compelling, content is helping SCI FI thrive in the face of the economic downturn. The channel has attracted a succession of high-profile sponsors in recent months - including movie blockbusters Knowing and The Spirit - and its action-packed primetime schedule is helping to deliver hit ratings for first run series premieres.
The SCI FI channel is one of four NBC Universal Global Networks owned channel brands in the UK. It is available on platforms Sky, Virgin Media and Tiscali, with a time-shifted service and a high definition simulcast channel also available exclusively on Sky.
Notes to editors:
About SCI FI:
Reaching approximately 3 million people each week, SCI FI brings viewers the best content from the worlds of science fiction and fantasy, spanning supernatural, fringe science and apocalypse. SCI FI is a channel service of NBC Universal Global Networks - a division of NBC Universal - and features a continuous stream of exclusive series premieres, cinematic hits and special events. The channel can be found on Sky (channel 129), Virgin Media (channel 135) and Tiscali TV (channel 22). SCI FI HD is available on the Sky platform (channel 214), in vividly glorious detail.
About NBC Universal Global Networks:
NBC Universal Global Networks is part of NBC Universal, one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. It owns and operates the distinct entertainment channels SCI FI, 13th STREET, Studio Universal, Universal Channel, the international (non-U.S.) Hallmark Channels, Movies 24, Diva TV and an interest in the KidsCo joint venture. Collectively, these channels reach more than 130 million households across Europe, the Middle East, Africa, Australia, Latin America and Asia. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.
About Koch Media Limited:
Koch Media is a leading producer and distributor of digital entertainment products (software, games and movies on DVD). The company's own publishing activities, marketing and distribution extend throughout Europe and the USA. It has also formed strategic alliances with numerous software and games manufacturers: Kaspersky Labs, Nero, Cyberlink, PC Tools, Net Nanny, Cakewalk,Gotham New Media, AVG Technologies, Eleco, Mr Site, Braingame, Mindscape, Slitherine, RTL, Blade Interactive etc. Headquartered in Planegg near Munich/Germany, Koch Media owns branches in Germany, England, France, Austria, Switzerland, Italy, Spain, the Nordic regions, and the USA. www.kochmedia.com
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