Second issue of swipe magazine, Steel Media’s iOS interactive publication, now live on Newsstand


For Immediate Release

Bath, UK – 12 th October 2012 – Following on from its initial and successful foray onto the App Store earlier in the year, swipe magazine ( swipe mag to its friends) has returned with a new edition. The arrival marks the start of a regular production schedule for the publication, as well as a move to Apple’s Newsstand platform due to popular demand from readers of issue 1.

If you missed it fist time around, swipe is an interactive digital publication aimed squarely at users of Apple’s iDevices.

Unlike previous digital publications that have offered comparatively flat print magazine conversions or included iOS content as secondary filler, swipe is built with interactive HTML5 goodness from the ground up and focused squarely on the biggest and best content to hit the App Store. That means that not only is it tremendously fun to use, but it also cuts straight to the stuff that’s worth downloading.

Every issue focuses on the biggest and greatest games to have recently made it onto the App Store, while highlighting forthcoming titles worth keeping an eye out for, and offering how to guides or walkthroughs for some of the most popular releases. And it’s not just games – expect regular rundowns of the apps that any self-respecting iDevice owner should check out. Then there’s also the usual array of features, interviews, hardware round-ups… you get the gist.

The magazine’s content is sourced directly from members of the iPhone Alliance, a collection of the world’s finest independent sites covering the iOS scene. So readers get access to an uncommonly broad coverage selection, as well as a cross-section of views from sites whose opinion you can trust.

While the interactive awesomeness of swipe magazine is designed primarily with iPad screens in mind, iPhone owners are also catered for with their own, more compact, edition.

swipe mag is available now on Newsstand. The magazine app is free, with iPad editions costing $1.99/£1.49 each ($0.99/£0.69 on iPhone), and can be downloaded at


For more information, contact Chris James (chris [at]

You can also find out a little more info at


Notes to editors

About Steel Media

Steel Media is a leading mobile consumer technology publisher based in the UK. With a team boasting over 90 years of experience in consumer and contract publishing, the company currently publishes Europe’s biggest mobile and handheld gaming website, which is licensed internationally, the leading mobile games industry portal, consumer friendly mobile entertainment site, and leading iPhone video review portal AppSpy.

Steel Media also runs the 148Apps network, the Quality Index and Free App Alliance, as well as the iPhone Alliance and Smartphone Alliance advertising networks, syndicates content to mobile operators and handset manufacturers, and provides a range of editorial, design and other contract publishing services to a number of leading blue chip brands.

For further information the Pocket Gamer network or Steel Media, contact Chris James:


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at