SEGA and Three Rings Announce the Official Launch of Spiral Knights

SAN FRANCISCO and LONDON - April 4, 2011

SEGA® of America, Inc. and SEGA® Europe Ltd. today announced that Spiral Knights™, the newest title from accomplished online game developer Three Rings, has officially launched, offering players around the world classic, console-style adventuring in a persistent world. Spiral Knights is completely free-to-play, meaning that anybody who dares to face the perils of these dungeons, whether alone or with a group of up to three other friends, can start their journey to the core of the Clockworks right now at http://www.spiralknights.com.

“SEGA is wonderfully impressed with the world Three Rings has brought to life in Spiral Knights,” said Haruki Satomi, Vice President of Digital Business at SEGA of America.“The Clockworks is rich with character and mystery, and the accessibility of the gameplay means that anyone can jump in and explore. This launch marks a tremendous addition to SEGA’s portfolio of universally enjoyable titles.”

“The response we have seen from players during the preview has been fantastic,” said Daniel James, CEO of Three Rings.“We are tremendously proud of the team; they have worked hard over the last four years to bring the co-operative fun of Spiral Knights to life and we are delighted to be bringing their game to the world in partnership with SEGA. All that is left to say is: Watch out for those jelly cubes!”

Spiral Knights pits players against the creatures of Cradle, where they must fight to survive by scavenging materials from the ever-changing worlds beneath the surface. The game features:

    <*>A constantly changing world brought to life in a vibrant, retro-inspired visual style <*>Intuitive pick-up-and-play controls (including both mouse-only and gamepad control) <*>Opportunities for players to create guilds, craft new gear, and customize the looks and abilities of their characters <*>Easy matchmaking for co-op mayhem with parties of up to four players <*>Gear and weapons upgradeable through adventuring or through the purchase of Crystal Energy
Players can download and play Spiral Knights for free today by visiting http://www.spiralknights.com.

To view the Spiral Knights launch trailer, head to http://www.youtube.com/watch?v=P7OQRA2kDyE

About SEGA® of America, Inc.

SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA’s global website site is located at www.sega.com.

About SEGA® Europe Ltd.

SEGA® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA® Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe’s web site is located at www.sega.com

About Three Rings

Three Rings is an independent game company dedicated to making innovative and engaging online games that bring joy to a wide audience. The company was founded in 2001 and launched Puzzle Pirates in 2003. The company is based in San Francisco, with offices in a steampunk submarine. The company also has tentacles in Philadelphia, PA, and Madison, WI. For more information visit www.threerings.net.

Ryan Morgan, TriplePoint for SEGA of America

415-955-8500

ryan@triplepointpr.com


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