SEGA UNLEASHES SONIC AND BRINGS SAMBA RHYTHMS TO LEIPZIG

FOR IMMEDIATE RELEASE

LONDON&MUNICH (August 14, 2008)– SEGA® Europe Ltd. and SEGA® Germany GmbH today announced the titles which will be presented to the public and industry professionals at Games Convention 2008. Two SEGA heroes will dominate events in the consumer area (Hall 5, Booth F02), which will strongly and positively stand out from the usual trade fair booths thanks to its special design. Amigo, the clever monkey from the Samba De Amigo game series celebrates his comeback exclusively on the Wii, and at the same time, his public premiere. For the first time customers will be able to shake their Wii remotes to the beat, next to, and on the stage– 40 well-known songs and new game modes provide long-lasting enthusiasm. Samba De Amigo will also be the primary element of our professionally moderated stage show– with full audience participation.

Sonic will also be taking the trip to Leipzig and presenting himself to the public in two games. Along with his role-playing game premiere Sonic Chronicles: The Dark Brotherhood, developed exclusively for the DS by BioWare, the cool hedgehog will play up his strengths in Sonic Unleashed. Visitors to the Games Convention will get to experience the new and, in many areas, heavily improved gameplay for themselves. With the Olympic Games in mind, the SEGA booth will also showcase the athletic field– along with Mario&Sonic at the Olympic Games, Beijing 2008 will also be waiting for medal-worthy video game athletes. The booth will be rounded out with Dinosaur King, the game to the new TV series, and Space Siege– another thrilling PC adventure from cult designer Chris Taylor.

In the Business Center (Hall 1, Booth I31), SEGA will provide an outlook for more up-coming highlights. Notable developers from Japan (Platinum Games), the UK (Headstrong Games, The Creative Assembly), and Australia (The Creative Assembly Australia) will give media representatives a sneak peek at forthcoming SEGA titles for all platforms.

Besides a world premiere, which will be announced in time for the start of the trade fair, new versions and demos of the presented games have been developed especially for GC. The titles presented in the business area include the epic Empire: Total War, the action packed espionage RPG Alpha Protocol, Platinum Games’ highly anticipated Madworld and Bayonetta, the long-awaited comeback of Golden Axe, the Japanese strategy eye-catcher Valkyria Chronicles, and Stormrise– an all new kind of strategy game designed specially for the PlayStation 3 and the Xbox 360. In addition, all titles from the consumer area will also be available in the Business Center.

For more information and assets, please visit www.sega-press.com.

About SEGA Europe Ltd.:

SEGA® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe’s web site is located at www.sega-europe.com.


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