Senna To Race System 3 Car At Ferrari Racing Days 8-9-10 June, Silverstone

Mayfair, London– 6th June 2007 - Bruno Senna will star as System 3's guest driver with the Ferrari Challenge Dealer Team GB at the forthcoming Ferrari Racing Days spectacular at Silverstone from 8-9-10 June.

Bruno Senna, aged 23 from Sao Paolo in Brazil, only started his career as a professional racing driver in August 2004. His uncle, three-times F1 world champion Ayrton Senna, once said, "if you think I'm good, just wait until you see my nephew" and so far in GP2 Bruno has lived up to the billing, with victory in only his second race at Barcelona. From the very beginning of his motor racing career, Bruno has shown a strong and ambitious personality and he doesn't fear the comparison with his late uncle, saying, "If I am worse, the same or better than my uncle, only time will tell."

Senna appears at the event as a special guest of Ferrari and System 3, the makers of the upcoming video game based on the Ferrari Challenge Trofeo Pirelli series. The game, due out later this year, brings the latest in video game technologies to the latest video game formats including PlayStation 3.

Massimo Fedeli, Managing Director of Ferrari GB Ltd, said, "We are very proud to welcome Bruno Senna to the Ferrari Challenge Trofeo Pirelli for our home round at Silverstone. The team are incredibly excited about Bruno's potential as he has already demonstrated his race-winning credentials after only a very short time in motor racing. Ferrari Racing Days is also the focus of Ferrari's 60th Anniversary celebrations in the UK, and we are sure the fans will appreciate the opportunity to see a Senna in a Ferrari for the first time."

Bruno will be driving System 3's Ferrari F430 Challenge race car which carries a special livery with echoes of the Brazilian flag.

Mark Cale, CEO of System 3, said, "This is a proud moment and the link-up with Bruno Senna for the Ferrari Challenge Trofeo Pirelli race series signals the beginning of our huge marketing campaign, Senna is sure to go on to to become a World Champion Driver and we're confident that the Ferrari Challenge Trofeo Pirelli video game will reach similar heights in its own sector"

Ferrari GB's Motorsport Director, Enrico Bertaggia, enthused about Bruno's potential: "Bruno is one of those drivers who has the eyes of a champion– he races to win. His determination and ability behind the wheel means he will be a serious contender for a podium at Silverstone."

Bruno Senna will also be driving one of the lead Ferraris in Ferrari GB's attempt to set a new Guinness World Record for the "Largest Parade of Ferrari Cars" which takes place at Silverstone on Saturday 9 June. (Ferrari owners interested in participating in this Guinness World Record attempt should contact Ferrari GB on 01753 878700 with details of their Ferrari).

The Ferrari Challenge video game will be published on an array of gaming consoles including; PlayStation® 3, PlayStation® 2, Nintendo Wii™, PlayStation®Portable and Nintendo DS™.

PR Contact:

Simon Jones, Peppermint M Ltd

Tel: +44 (0) 7889 162939,

Email: simon.jones@peppermintm.co.uk

Sales Contact:

Luiz Ferreira, UK Sales Manager

Tel: +44 7841 744219

Email: luiz@system3.com

-- About System 3 Software --

System 3 is considered to be one of the founding partners of the video game industry. It's high-quality production values and passion for game play has helped shape the market for twenty-five years. Titles such as The Last Ninja and International Karate spawned new genres and were the forefathers of some of today's biggest hits.

The privately-owned company operates the highly successful Play It budget label and releases titles under this and premium brand; System 3.

The company website is located at: www.system3.com

This release was issued by PEPPERMINT M, a marketing company specialising in the mobile entertainment, toy, video games and licensing sectors. For more information see: www.peppermintm.co.uk


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.