Serious Game Expo 2011: dynamism and a warm welcome make for a winning 7th edition

Lyon, 22 November 2011 - The Serious Game Expo opened its doors yesterday to more than 1000 professionals and business leaders in search of the very latest serious game news and information. The leading experts in the sector converged on the Centre de Congrès in Lyon, France, to share their expertise and offer guidance to the attendees tackling projects ranging from training and recruitment to communication.  The feedback spoke of a first day packed with highlights.

It’s another successful edition for Serious Game Expo.  For the seventh consecutive year, the event has attracted the same high number of attendees, much to the delight of the exhibitors. More than 1000 visitors signed up for the expo, principally decision makers from France, but also from other countries. The attendees included representatives from EDF, Renault Trucks, L’Oréal, SNCF and Total, alongside Russian Railways and the Canadian Embassy amongst others.

At the show, attendees were able to spend valuable time on the 42 exhibitor stands, leading to numerous and constructive exchanges with Qoveo, Succubus Interactive, Symetrix, Daesign, GNFA, Interaction Games and more.  Other exhibitors included Virtuos from China, Business Birmingham from the UK and Xaracom from Canada.  An international vintage for 2011!

The Serious Game Expo heads to the Musée d’Art Contemporain 

The first day wrapped up with a visit to Lyon’s Museum of Contemporary Art (Musée d’Art Contemporain). On the program: a visit to the Biennale de Lyon, the internationally renowned exhibition that has already attracted thousands of visitors, and the presentation of three awards for the best Serious Games of 2011.

The prize for Best Serious Game 2011 went to KTM Advance for its game Suez Environnement Ambassador created for Suez Environnement.

Daesign walked away with the special Serious Game Expo prize for Mission Antitrust, a game created for Michelin.

Finally, the innovation prize went to Tanukis for its game Premiers Combats developed for the Fondation du BTP.

Director of Imaginove Tanguy Selo welcomed the awards: “These are three great projects that have been justly rewarded. They demonstrate the dynamism and creativity of the Serious Game industry.  Serious games have a very bright future.”

Serious Game Expo would like to thank all of its partners. See you in 2012. 

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About Serious Game Expo:

Previously known as “Serious Game Sessions”, the European version of the renowned event originally organised in the United States, this professional event has been held in Lyon since 2005, and maintains its presence throughout the year via themed workshops. It is also a national and international market for service providers.  The Serious Game Expo event is organised by Imaginove, the industry association that brings together competitors from across the Rhone-Alpes region, with the help of CNC, the DIRECCTE Rhone-Alpes, the Rhone-Alpes Region and Grand Lyon.  In 2010 the Rhone-Alpes Region initiated the call for regional Serious Games projects in partnership with Imaginove and Grand Lyon.  

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