ShopTo Launch New Editorial Website

Independent Retailer of the Year launches brand new editorial site, bringing readers the latest news, previews, competitions and much more @

19 th April 2011 (2pm GMT) -, the UK’s leading independent online games retailer and recent winner of the 2011 MCV‘Independent Retailer of the Year’ is pleased to announce the launch of its brand new videogames editorial website, available at

Launched to compliment the hugely popular retail portal, ShopTo News will act as a central editorial hub for gaming news; previews, reviews exclusive interviews, competitions and much more!

ShopTo News is headed up by former VG24/7 Contributor and Freelance Journalist, Joe Anderson, who is being supported with by a number of other freelancers.

”I am thrilled to be able to announce the launch of ShopTo News.  ShopTo News is yet another addition to the range of services we offer today’s consumers.  Designed to run alongside our renowned retail portal, , ShopTo News adds another layer of service to our already expanding portfolio that includes , as well as our dedicated iPhone and Facebook applications.” Said Igor Cipolletta, CEO of 

"I am delighted that ShopTo are launching this new portal for existing and new members alike. I believe that we will be able to provide our many members with all the gaming related content they need to keep them informed, while also attracting new readers to the site once its reputation builds.” Said Joe Anderson, Editor,  "Our readers can expect in-depth, timely news content as it breaks, as well as all the latest reviews, previews, developer interviews, competitions and more.”

Developers, publishers and PR firms can reach Joe Anderson through .

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Adam McGowan


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About ShopTo News

Launched in 2011, ShopTo News is the brand new editorial website from ShopTo, the UK’s leading online videogames retailer and Independent Retailer of the Year 2011.  A sister site to ShopTo’s retail portal - ShopTo News will deliver all the latest gaming news, previews, reviews and much more.  For more information, please visit

About ShopTo

Based in Bracknell (Berkshire) ShopTo is a leading specialist online videogames retailer, founded by CEO Igor Cipolletta in 2006.  ShopTo currently partner with over 30 publishers from around the globe, shipping products directly to consumers every 2 seconds.  With a turnover of£23M in 2010 ShopTo is currently the largest privately owned e-commerce platform in the UK.  Recognised for their cutting edge technology, ShopTo make full use of today’s connected lifestyle, offering an SMS order facility, iPhone application and dedicated gaming TV channel, ShopTo TV.  ShopTo are proud to stand by our USP -‘ Shop late– Play tomorrow ’ which guarantees all orders placed before 5.30pm (GMT) are delivered next day (at no extra charge).

For more information, please visit  Follow us on Twitter or become a fan on Facebook at


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