St Ives, England - November 1st, 2007 - has been relaunched and is back in business with a new site promising a simple easy shopping experience whilst offering consumers stunning value on their videogame purchases. was originally launched in 1998 and pioneered the aggressive online retailing of video games with headline advertising and great value deals. During this time it accumulated a huge customer base of loyal consumers who were making big savings compared to prices offered by the high street retailers.

"The new Simply Games will continue the tradition of offering great value to our consumers with some great value offers across all titles. In addition to this the site is now designed to be easy and simply to use as more mainstream consumers are increasingly shopping online" Said Neil Muspratt Simply's MD.

Current limited time offers running on are Pro Evolution Soccer 2008 on PlayStation ® 2 at£23 visit for more details.

For more information please visit


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