SIMS FANS EMBARK ON EXOTIC TRAVELS AS EA ANNOUNCES THE SIMS 2 BON VOYAGE

Chertsey, UK— July 26, 2007— Electronic Arts Inc., (NASDAQ: ERTS) today announced that fans of the popular video game franchise, The Sims™ 2, can whisk their Sims away on exciting trips to discover exotic locations, including the Far East, Rustic Mountaintops– even a Tropical Island! The Sims 2 Bon Voyage will allow fans to travel with their Sims on a variety of magnificent vacations featuring a myriad of all-new activities when the expansion pack launches this year.

Whether your Sims are relaxing on a lush tropical island in a luxury suite, camping with the family on a pristine mountaintop, or exploring the culture of the Far East, they’ll enjoy new activities to relax and rejuvenate. From building sand castles and catching rays to meditating in the Zen garden after a visit to the pool, players can quickly transform their Sims from bumbling tourists to savvy international travelers. Sims will also learn new customs including local greetings and traditional dances to take home and teach to their friends. With The Sims 2 Bon Voyage, players can send their Sims packing for the trip of a lifetime!

As your Sims travel, they’ll interact and learn from a variety of real and mythical locals including the wise old hermit, fire dancers -- even Big Foot! Like all true vacationers, your Sims will be able to decorate their homes with unique souvenirs from their trips that are available only at destinations within The Sims 2 Bon Voyage. They can even buy unique jewelry to wear or take home as gifts! Fall in love with the hula dance lei from your Sims tropical beach vacation? Bring it back and flaunt to the neighbors! Love the moves your Sim mastered doing the Slap Dance at the rustic lodge? Teach fellow Sims the tricks of the trade back at home. What your Sims learn and collect, is up to you!

“The Sims 2 Bon Voyage brings so many new experiences and locations to the game, there’s almost no end to the surprises that fans and their Sims are going to discover as they travel to each of the three exotic travel destinations. It’s a perfect break from the everyday home routine!” said Vice President and Studio Head of The Sims Division, Rod Humble.“Every member of the family should be able to find activities that suit them—Mom can get a massage at the spa, Dad can practice Tai Chi in the Zen Garden, kids can explore the ruins of our largest object yet - the Pirate Ship! With The Sims 2 Bon Voyage, you can take your Sims– even your family– on the trip of a lifetime!”

The Sims 2 Bon Voyage will ship in Europe and across the US in early September as a PC expansion pack* that builds on the original The Sims 2 PC game experience.

KEY FEATURES

• Travel to Three Exotic Destinations: Each location offers unique landscapes and local residents, such as the Fire Dancer and Ninja, for your Sims to meet and learn from. Try local cuisine and admire cultural landmarks as your Sims explore these new locales.

• Send Your Sims on Tours: Glass bottom boat rides, adventurous van tours, and other excursions are fun new activities for your Sims, but there may be some surprises in store!

• Buy or Find Unique Items: Shop for rare items found only on your Sims’ travels, including unique jewelry they can wear or take home as gifts. Stumble upon hidden locations, collect shells on the beach, or dig up treasure.

• Stay at New Travel Accommodations: Splurge on a luxury suite for your Sims or choose a cozy cabin. Your Sims will enjoy the comfort of room service, get pampered at the spa, and more.

    <*>Requires The Sims 2, The Sims 2 Special DVD Edition , The Sims 2 Holiday Edition or The Sims 2 Deluxe for PC to play.

About The Sims

The Sims franchise celebrated its seventh anniversary in February. The game skyrocketed to the top of the charts when it began shipping to stores in February 2000 and quickly become a universal gaming and cultural phenomenon. The Sims PC based product and expansion packs were the best selling PC games of 2000, 2001, 2002, and 2003. Translated into 22 different languages, The Sims has inspired seven top selling expansion packs. They include: The Sims Livin' Large, The Sims House Party, The Sims Hot Date, The Sims Vacation, The Sims Unleashed, The Sims Superstar and The Sims Makin' Magic. The Sims 2 shipped in September 2004 with sales already topping 13M units worldwide, it was the best selling PC game of 2004. The Sims 2 University shipped in March 2005, The Sims 2 Nightlife shipped in September 2005, The Sims 2 Open for Business shipped in February 2006, The Sims2 Pets shipped in October 2006 and The Sims™ 2 Seasons shipped in February 2007. Combined sales for the franchise are approximately 90M units life-to-date. For more information on The Sims 2, visit http://www.thesims2.co.uk and for more information on The Sims franchise titles, visit http://www.thesims.com

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.electronicarts.co.uk. More information about EA's products and full text of press releases can be found on the Internet at www.electronicarts.co.uk/press.

EA, EA SPORTS, EA SPORTS BIG, POGO and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries.


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