'Slingo Quest': One of the Most Played Online Games Comes to Mobile with I-play

San Mateo, CA&London, UK– October 8, 2007: I-play, the mobile entertainment company, today announced the global mobile launch of Slingo Quest, one of the most successful online casual games, via its global network of distribution partners.

Slingo Quest, the mobile game, delivers a unique and exciting combination of classic favorites, Bingo and Slots, in the puzzle genre which is so loved by mobile gamers. Slingo Quest gives gamers a mind bending puzzle experience, coupled with a fun island hopping storyline. Slingo’s diverse audience perfectly fits with the mobile gaming demographic. The largest group of people who interact with Slingo are 25-59 year old women, who represent a natural cross over with the mobile gaming demographic, with 50% of mobile game players being women between the ages of 26-34. The mobile game has already received critical acclaim:

Slingo will win you over with its great structure and gameplay variety.... With 60 levels on offer, 300 ratings stars to collect and nine game-wide achievements to get, Slingo will keep you clicking away for absolutely ages”

8/10– Silver Award, Pocket Gamer

“We guessed that this was set to have great longevity; we didn't expect that we would still be hooked 6 weeks later!”

85/100 - Gold Award, Mobile Game FAQ

The hugely successful casual games company, Slingo Inc. is celebrating 10 years of achievement in‘online casual games’ and boasts over 3.1 million registered users; over 2.1 billion Slingo.com games played since launch; and attracts an average 1.25 million visitors per month. Slingo’s properties are already available via online gaming sites and iTV games channels through its partnerships with Oberon Media and PixelPlay. Slingo Quest’s launch on mobile represents the‘third screen’, now giving fans the chance to play their favorite Slingo games, whether they’re in the office on their PC, on the go on their mobile, or at home on iTV.

David Gosen, President, I-play, commented:“Slingo Quest is a well loved online casual games property and we’re excited about the impact it will have on mobile. The Slingo franchise is also available via Oberon Media’s online platform and PixelPlay’s iTV platform, and we will naturally be looking to cross pollinate Slingo’s huge online community to mobile.”

Eric Lamendola, Director of Business Development, Slingo Inc.“We’re excited as a content provider to be the first to work with one company with the expertise and distribution capabilities to take our franchise to the three screens of mobile, online and iTV. This can only help the many casual game developers and content providers achieve broad based success. We’re particularly excited about Slingo Quest’s global mobile launch and hope to leverage the success we’ve had online, onto mobile.”

Slingo Quest is launching as‘Slingo Bingo’ in Europe.

About Slingo, Inc.

Slingo, Inc. is a U.S. based company which through visionary leadership and creative minds have effectively developed and licensed the intellectual property for the Slingo brand games. Over the past 10 years, as a leader in the growing“casual games” space, Slingo Inc has successfully licensed to partners world-wide for use with: online game sites, downloadable games, instant lottery tickets, casino slot machines, casino table games, broadcast and cable television, mobile phone games, and other interactive mediums. Slingo Inc.'s flagship game "Slingo" boasts over 3 billion games played because of its irresistible game play and community. Slingo.com is now one of the leading entertainment destinations for women on the internet. Some of Slingo, Inc.'s partners are America Online, IGT, Funkitron, Oberthur Gaming Technologies, The United States Playing Card Company and TVcompass. People can play Slingo and other games, as well as join the social networking community by going to - www.slingo.com. For more information on Slingo Inc, please call (201) 489-6727 or visit us at http://www.slingo.com

About I-play

I-play brings the best in mobile entertainment to an audience of over one billion people via a network of more than 120 carriers worldwide. I-play has been creating mobile games since 1998 and continues to spearhead the creation of mobile entertainment for the next generation.

I-play is a wholly owned subsidiary of Oberon Media, the world's leading casual games company. Oberon’s Game Centre platform, is the industry standard and has been adopted by many of the world's largest corporations. The platform combines casual game content, merchandizing and features to fulfil each partner's specific needs. Oberon Media's publishing arm works with the industry's best, award-winning game developers to produce the top-selling casual games, which can be played in more than a dozen languages on PC, web-based, mobile and console platforms.

Founded in 2003, Oberon Media is headquartered in New York, with offices in North America, Europe and Asia.

For more information visit us at http://www.iplay.com

I-play is a trademark and trading name of Digital Bridges Limited.

Contact:

Anna Brog

I-play

+ 44 (0) 20 7031 8165

anna.brog@iplay.com


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