A car filled with over 100 copies of a brand new video game was left in busy central London areas yesterday, with passers-by encouraged to 'smash and grab' in order to celebrate the launch of Red Faction Guerrilla on the Xbox 360® video game and entertainment system from Microsoft and PLAYSTATION®3 computer entertainment system and get their hands on one of the first copies of the game for free.
During the day, footage captured hundreds of passers-by picking up the sledgehammer left chained next to the vehicle in Covent Garden, London, and smashing their way to success and grabbing a copy of Red Faction Guerrilla, a new destruction-based game released by THQ on Friday 5th June.
Simon Watts, PR Manager, UK&Europe for THQ, said: "Because Red Faction Guerrilla features the world's most realistic destruction engine, we thought that it would make for an interesting experiment to find out how many people, going about their everyday business, would stop in a busy city street to work out some stress by smashing their way into a car to earn a copy of the brand new game."
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Further information about Red Faction Guerrilla:
Set 50 years after the climactic events of the original Red Faction, Red Faction: Guerrilla allows players to take the role of an insurgent fighter with the newly re-established Red Faction movement as they battle for liberation from the oppressive Earth Defense Force.
Red Faction: Guerrilla re-defines the limits of destruction-based game-play with a huge open-world, fast-paced guerrilla-style combat, and true physics-based destruction.
- <*>Open World Guerrilla Warfare - You decide who, when, where and how to battle. Utilize guerrilla tactics, improvised weaponry, and modified vehicles to lead insurgent attacks on EDF targets. Launch attacks based on your own gameplay style, take on missions in any order you choose, or engage in destructive activities to weaken the EDF's grip on Mars*> <*>Strategic Destruction - Use destruction to your tactical advantage, setting ambushes or chain reaction explosions to attack enemy strongholds and permanently modify the game environment. Leverage fully-dynamic physics-based destruction to improvise on the fly: blow holes in a wall or floor to set an ambush or escape, take out a staircase to stop your pursuers, or drive vehicles through blown out walls*> <*>Evolving undefined then tear through the fully destructible open-world environments swarming with EDF forces, Red Faction resistance fighters, and the downtrodden settlers caught in the cross-fire*> <*>Multiplayer Combat - There is no place to hide when you put your guerrilla warfare skills to the test in a variety of highly destructive multiplayer combat modes*>
Information on the rest of THQ's line-up of titles is also available at www.thq.com.
Notes to Editors
Following the 'Smash&Grab' activity, the car used will be recycled.
THQ Inc. is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at www.thq.com. THQ, Red Faction Guerrilla and their respective logos are trademarks and/or registered trademarks of THQ Inc.
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