Soccorama Take on the ‘Tash Challenge with PlayMob to Raise Money for Movember

If you haven’t spotted any men proudly showing of their newly grown facial hair, in aid of Movember, you may be on another planet!

Movember takes place for the entire month of November, where men compete head to head in a battle of the ‘tash, growing the best and most flamboyant facial hair one can master all in aid of supporting mens health.

Big Bite Games have taken this challenge on in the virtual space, giving their players of Soccorama the chance to purchase a crafty moustache, and bowler hat to match, with proceeds going to the Movember Foundation.

The Movember Foundation uses money raised to fund two programmes: an awareness and education programme that significantly increases the understanding and reduces the stigmas of the health risks that men face, and Movember’s Global Action Plan that accelerates key outcomes in prostate cancer research by facilitating global research collaboration projects.

Sebastian Warnez, CEO Big Bite Games stated, ‘We want to build relationships with charitable campaigns through Playmob and felt this was a great one to start with and would appeal to our audience of players. It is a fun addition to items players can buy, while supporting an extremely needed and worthwhile cause’.

Playmob’s CEO Jude Ower quoted, ‘We are delighted to be working with Big Bite Games on their fundraising strategy now and in the future. Movember is such an important charity and we feel tackling fundraising in the virtual space is just as important as the physical world.’

The Movember Charity item will be on sale from 19th November until 30th November. To play Soccorama and purchase the unique item, visit https://playmob.com/games/soccorama.

More info about Big Bite Games

Big Bite Games is a Copenhagen-based independent company, which was founded in May 2011 with an aim to develop Soccorama. The core team consists of the three founders, who have more than 25 years of experience developing games, from Set Top Box games to triple-A titles. Going forward, Big Bite Games is planning to release 1 to 2 games per year.

More info about Playmob

The London and Birmingham based PlayMob, connects games to charities to enable players to donate through in-game purchases. Their core technology allows players to donate to charities through their favorite games, to turn their virtual good into real world good! www.playmob.com

More info about Movember

Movember was established in 2003 by a few friends over a beer in a pub just outside Melbourne, Australia. The goal was simple – to create a campaign promoting the growth of the moustache among like minded people and having fun along the way. It is about real men, talking about real issues and changing the face of men’s health, one moustache at a time. Movember now spans the globe, with campaigns in 21 countries in 2012. www.movember.com

 


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.