Sony Computer Entertainment Europe Launches Four New PLAYSTATION®Stores

 London, 8th November 2007– Sony Computer Entertainment Europe (SCEE) today announced the launch of four new online PLAYSTATION®Stores; Poland, Greece, Saudi Arabia and the Czech Republic.

Enhancing the PlayStation® offering in these territories, the introduction of these PLAYSTATION Stores will enable consumers to access demos, videos and film trailers as well as being able to purchase premium content, including full games and extension packs. With access to over 235 downloadable items, content in these new stores will mirror that of the other SCEE PLAYSTATION Stores, providing exciting content such as Warhawk, Calling All Cars and Flow.

“When we launched PLAYSTATION®3 (PS3™) in March, we promised that we would continue to improve the service throughout the SCEE territories and offer more stores to new regions as quickly as possible,” said Chris Stanton-Jones, VP of Distributor Markets for SCEE.“The launch of these four new stores highlights our commitment both to improving our offering and the importance of these increasingly dynamic markets. We look forward to continuing the great success we are already having in these markets and are pleased to continue to show our support to them.”

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For more information contact:

SCEE Press Centre

Email: scee_presscentre@scee.net

Tel:+44 (0)20 7859 5000

About Sony Computer Entertainment Europe Ltd as of 6th November 2007

Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PLAYSTATION®3, PlayStation®2 and PSP® (PlayStation®Portable) software and hardware in 99 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories.

More information about PlayStation products can be found at http://www.playstation.com or visit the Virtual Press Office at http://www.scee.presscentre.com.

PlayStation, PSP and the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc. PS3 and Cell Broadband Engine trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.


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