SONY ERICSSON TAKES MOBILE GAMING TO NEW LEVEL WITH LAUNCH OF ZEEMOTE™ JS1 CONTROLLER

Retail Promotion In Netherlands Gives New W760i Consumers Mobile Gaming Edge

BEDFORD, MASS.– August 4th, 2008— Zeemote™, Inc. ( http://www.zeemote.com), the makers of intelligent wireless controllers for mobile devices and Sony Ericsson, today announced a partnership to bring near-console game play to the W760i. In a world first, Sony Ericsson is to launch the Zeemote™ JS1 Controller featuring Bluetooth™ technology with an exclusive promotion throughout hundreds of retail outlets across the Netherlands.

Across the Netherlands, from August 8th 2008 to October 31st 2008, the Zeemote™ JS1 Controller will be offered free to purchasers of Sony Ericsson’s new 3G mobile handset, the W760i Walkman, via a mail-in voucher promotion. The W760i will come with two embedded Zeemote Ready™ games with a further fourteen additional games available through the Fun&Downloads section on the www.sonyericsson.com/nl

Additional to the Walkman capabilities, 3.2 megapixel camera and GPS functions of the W760i the Zeemote™ JS1 Controller will bring a whole new dimension in mobile game play to Sony Ericsson customers - enabling a near-console experience on mobile phones. With a thumbstick and four assignable trigger buttons, the JS1 offers real analogue control over Bluetooth™ enabling users to truly engage with mobile games. Sitting perfectly in the hand and ergonomically designed the JS1 weighs just 47g/1.7oz.

“Sony Ericsson prides itself on bringing intuitive technologies to its customers. We recently announced the motion gaming F305 and we’re delighted to be giving our Netherlands customers the opportunity to be the first to own an award winning Zeemote JS1 controller,” said Max Van Den Berg, General Manager at Sony Ericsson Benelux.“Adding a new dimension, such as controllers for mobile gaming, gives us and our customers a competitive edge!”

“Mobile gaming will never be the same as the Zeemote™ JS1 launches through our first commercial relationship with Sony Ericsson”. Said Jim Adams, VP of Worldwide Sales at Zeemote.“We are delighted to partner with Sony Ericsson and give users even more of a reason to buy the feature packed W760i. This agreement is the first of a number of deals we intend to announce over the coming months”.

About Sony Ericsson

Sony Ericsson is a top global industry player with sales of over 100 million phones in 2007. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. For more information about Sony Ericsson, please visit www.sonyericsson.com

About Zeemote

Zeemote™, Inc. makes intelligent wireless controllers for mobile devices. The company’s debut product, the patented Zeemote JS1 controller, is the first and only wireless controller for mobile gaming. Small, fast, ergonomic and wireless, the Zeemote controller creates a near console game playing experience with true analogue thumbstick control. Recognizing the large market potential, major game developers and publishers including Gameloft, Glu Mobile, Digital Chocolate, Eidos, Namco Bandai Europe Ltd, Finblade, FISHLABS, iPlay, Gamelion Inc., HandyGames™, IUGO, JUMPGames, Oasys Mobile, Orange Pixel, Player One, Player X, Reaxion Corp, SEGA® of America, Super Happy Fun Fun, Capricom Mobile and Tag Games have already adapted popular games to become“Zeemote Ready.” Zeemote was founded in 2005 by Beth Marcus, Ph.D., one of the creators of the first force feedback joystick for PC games, and is based in Bedford, Mass.

For further information on Zeemote or to arrange to a media briefing please contact:

Europe

Sarah Bedwell / Andrew Durkin

MUSTARD PR

Tel: +44 (0)1628 502601

Fax: +44 (0)1628 502609

Email: sarah@mustardpr.com

andrew@mustardpr.com

US

Jeff Bratton

Fusion PR

Tel: (310) 481-1431, Ext. 13

Email: jeff.bratton@fusionpr.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.