Southpaw Technology Launches Open Source TACTIC

FOR IMMEDIATE RELEASE

Siggraph 2012 - Aug 6, 2012 -  Southpaw Technology, a leading developer of production asset management (PAM) technology for digital content creators, announced today that it has released its technology under the Eclipse Public License, an OSI (Open Source Initiative) approved open source license. Effective immediately, any team, studio, department or enterprise creating digital content can download TACTIC for free and start using it to manage their assets, projects and creative workflow. The Company will continue to offer support packages,

professional services and commercial licenses to entities who prefer or

require such licenses. The open source version of TACTIC can be downloaded

at: www.southpawtech.com/opensource.

"It's time to re-think how companies approach asset management, project

management and workflow," said Gary Mundell, CEO of Southpaw Technology.

"TACTIC is now being used across multiple industries, where every company

has its own unique workflow, and needs a foundational product like ours to

streamline that workflow. We are aware that removing the restrictive

licensing fees is a win-win for everyone. Without upfront costs, customers

can gain access to a very mature and very flexible production asset

management solution that they can adapt to their internal toolset and

processes, without any restrictions. And if those companies need assistance,

they can come to the TACTIC experts, us."

The open source code will initially be available from Southpaw Technology in

a new product called TACTIC TEAM. Downloadable from Southpaw's site, TACTIC

TEAM is a desktop version of TACTIC that is ideal for smaller teams and for

the evaluation of TACTIC's core features. Once users get accustomed to

TACTIC TEAM, they can upgrade to the more robust TACTIC ENTERPRISE with or

without assistance from the Southpaw support staff.

Southpaw Technology has produced a handful of tutorial videos to get new

users started, as well as launched a community forum where users can share

information, code, add-ons, and insights.  Southpaw will continue to offer

commercial licenses to any company, educational institute and governmental

agency who so desires them. In addition, Southpaw will maintain it's Premium

Support and Professional Services offerings for those companies that require

assistance in customizing TACTIC to their specific environment.

To download the open source version of TACTIC TEAM, visit:

<http://www.southpawtech.com/opensoice.> www.southpawtech.com. For more

information about TACTIC, please email  <mailto: contact@southpawtech.com>

contact@southpawtech.com.

About Southpaw Technology Inc.

Southpaw Technology provides production asset management solutions to the

media & entertainment and enterprise markets. Available via commercial or

open source licensing as a web-based solution for Mac OSX, Windows and

Linux, TACTIC combines all the asset and production management functionality

teams, departments and companies need to keep digital productions on track

and on budget, including asset management, project management, workflow

management and communication tools. Customers include Procter and Gamble,

Lockheed Martin, Saatchi and Saatchi LA, Nissan North America, Astral Media,

Legend3D, GENER8, 2G Digital, Inhance Digital, ToonBox Entertainment, and

many more digital content creators. For more information, please visit

<http://www.southpawtech.com/>  www.southpawtech.com.

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