SQUARE ENIX ANNOUNCES PET PROJECT FOR PAL TERRITORIES

London (11th December 2008)� Square Enix Ltd., the publisher of Square Enix� interactive entertainment products in Europe and other PAL territories, today announces the forthcoming TAITO� game My Pet Shop�, available exclusively for the Nintendo DS� system in calendar Q1 2009, across all PAL territories.

My Pet Shop is the first game from Square Enix to have its primary audiences rooted in the pre-teens market, and also the company's first game to heavily target girl gamers. While My Pet Shop is genres away from the likes of traditional Square Enix releases such as FINAL FANTASY�, the game is beautifully crafted by some of the biggest names in Japanese development, and in addition to the popular care and nurture gameplay seen in other games of this genre, My Pet Shop will also offer the player a chance to engage in a captivating storyline.

John Yamamoto, president and chief executive officer of Square Enix Ltd. comments, "My Pet Shop is our first game to be launched solely at a younger gaming audience. There is a huge appetite for good quality games that younger gamers can relate to. With its engaging storyline and enjoyable gameplay elements, we're optimistic My Pet Shop will be well received over here."

In My Pet Shop, players will set off on the animal adventure of a lifetime as they work to help run the best pet shop that Green Town has ever seen. With over 40 different animals, players will be able to find and care for adorable and sometimes unusual pets including dogs, pigs, pandas and bears� all set in a beautifully crafted colourful world.

About TAITO Corporation

TAITO Corporation (TAITO) is a wholly-owned subsidiary of Square Enix Holdings Co., Ltd. With headquarters in Tokyo, Japan, TAITO operates core businesses such as game arcade operations, coin-operated game machines, and mobile phone content services. A seminal part of gaming history, TAITO caused a worldwide sensation with its arcade legend, SPACE INVADERS�, and developed such fan favorites as EXIT� and ARKANOID�. Today, TAITO continues to thrill game lovers of all generations by offering both classic and new family-oriented titles on the latest gaming platforms. TAITO delivers a wide range of entertainment experiences with the goal of providing consumers with fresh surprises and new discoveries. More information on TAITO can be found on the Internet at http://www.taito.com.

About Square Enix Co., Ltd.

Square Enix Co., Ltd. (Square Enix), a wholly-owned subsidiary of Square Enix Holdings Co., Ltd., with headquarters in Tokyo, Japan, develops, publishes and distributes entertainment content including interactive entertainment software and publications in Asia, North America and Europe. Square Enix brings two of Japan's best-selling franchises� FINAL FANTASY, which has sold over 85 million units worldwide, and DRAGON QUEST� which has sold over 46 million units worldwide� under one roof. Square Enix is one of the most influential providers of digital entertainment content in the world and continues to push the boundaries of creativity and innovation.

About Square Enix Ltd.

Square Enix Ltd. is a wholly-owned subsidiary of Square Enix Holdings Co., Ltd. with offices in London, Square Enix Ltd. handles operations in Europe and other PAL territories including sales, marketing and publishing of Square Enix titles. More information on Square Enix Ltd. can be found on the Internet at http://www.square-enix.com

DRAGON QUEST, FINAL FANTASY, SQUARE ENIX and the SQUARE ENIX logo are trademarks or registered trademarks of Square Enix Co., Ltd. in United Kingdom and/or other countries. My Pet Shop, ARKANOID, EXIT, SPACE INVADERS, SPACE INVADERS EXTREME, TAITO and the TAITO logo are trademarks or registered trademarks of TAITO Corporation in the United Kingdom and/or other countries. NINTENDO DS IS A TRADEMARK OF NINTENDO. All other trademarks are the property of their respective owners.

Square Enix Limited is a company registered in England&Wales under the number 3679704 whose registered office is Castle House, 37-45 Paul Street, London EC2A 4LS.


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