STAN LEE MAKES HIS FIRST EVER ONSCREEN VIDEOGAME APPEARANCE IN ACTIVISION’S MARVEL™: ULTIMATE ALLIANCE 2

FOR IMMEDIATE RELEASE

London, UK– 22nd July, 2009– Activision Publishing, Inc. announced today that beloved comic book legend Stan Lee will make his first onscreen videogame cameo in the highly anticipated Marvel: Ultimate Alliance 2, slated for release this September. Lee lends his likeness and voice to a character whose role is pivotal to the game’s storyline, which incorporates elements of the acclaimed Marvel Civil War comic book series.

“I am thrilled to be making my first onscreen videogame cameo in Marvel: Ultimate Alliance 2,” said Stan Lee, Publisher Emeritus, Marvel Comics.“It’s such a kick to see characters that I’ve helped create come to life in the game and now I’m a part of the Marvel videogame universe!”

“With Activision’s long-standing history of bringing so many of Stan Lee’s creations to life, it’s great to be able to incorporate him into Marvel: Ultimate Alliance 2,” said Rob Kostich, head of marketing for licensed properties, Activision Publishing, Inc.“Stan is a legend in the comic world and his appearance is yet another special treat that fans can look forward to when we bring back the largest army of playable Super Heroes and Super Villains this Fall.”

About Marvel: Ultimate Alliance 2

The greatest Super Hero™ action/RPG of all time is back with the world’s largest army of heroes and villains in Marvel™: Ultimate Alliance 2. Incorporating elements of the acclaimed Marvel Civil War storyline, the game allows players to choose their side and team up with revered heroes and villains, including Spider-Man, Wolverine, Hulk, Iron Man, Deadpool, Venom, Green Goblin and Captain America. Players can combine characters’ powers and unleash astonishing new attacks.

For more information, visit www.MarvelUltimateAlliance.com, where players can become VIP members, earning exclusive and early access to insider content such as classified game information and character reveals, Ask-a-Developer sessions, VIP-only screenshots and videos, and community prizes.

Fans can also join the recently-launched Marvel: Ultimate Alliance 2 Civil War online game, a casual online web game that puts players in the heart of the Marvel Civil War, and be eligible for weekly giveaways and prizes, including Xbox 360 Elite consoles, signed memorabilia from Stan Lee, a grand prize of a 42” 1080p flat screen TV and more. Fans get to choose their side among Pro-Registration and Anti-Registration forces and face off in real-time battles to help their side emerge victorious.

Vicarious Visions is developing the Xbox 360® video game and entertainment system from Microsoft and PLAYSTATION®3 computer entertainment system versions; n-Space is developing the Wii™, Nintendo DS™ and PlayStation®2 computer entertainment system versions; and Savage Entertainment is developing the PSP® (PlayStation Portable) version. (Xbox 360, PLAYSTATION 3 system, Wii, PlayStation 2 system, PSP® (PlayStation® Portable) system and Nintendo DS™; not yet rated by the ESRB).

About Activision:

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as“outlook,”“will,”“could,”“would,”“might,”“remains,”“to be,”“plans,”“believes,”“may,”“expects,”“intends,”“anticipates,”“estimate,” future,”“plan,”“positioned,”“potential,”“project,”“remain,”“scheduled,”“set to,”“subject to,”“upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors, licensees, licensors and third-party developers, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard’s success in completing the integration of the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company’s ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated, and the other factors identified in the risk factors section of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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MARVEL and all related Marvel characters and the distinctive likenesses thereof are trademarks of Marvel Entertainment, Inc. and its subsidiaries, and are used with permission. Copyright© 2009 Marvel Entertainment, Inc. and its subsidiaries.Licensed by Marvel Characters B.V. www.marvel.com. All rights reserved. Super Hero(es) is a co-owned registered trademark. Game© 2009 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. Wii and Nintendo DS are trademarks of Nintendo.© 2006 Nintendo.

Mainstream Media

Frank PR

activisionuk@frankpr.it

+44 (0) 20 7693 6999

Specialist Games Media

Activision UK

ukpr@activision.com


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