Startup Brainworth secures Screen NSW funding for educational games for adults

FOR IMMEDIATE RELEASE

Sydney, 28th June – Brainworth aims to change the face of education, providing an educational online game world for adults.

Using a new and unique presentation format, Brainworth will teach a high-level programming subject in a series of challenges, tasks and games, and will branch out from there into other fields of science and business. Brainworth will serve third-year college students looking to test and improve their skills in a rich online game world, providing new ways for students to collaborate and take charge of their own education.

Such a mammoth task requires assistance for a new startup, and Brainworth is pleased to announce that it has secured an AUD$50'000 grant from the New South Wales government, as part of the Interactive Media Fund project.

The Interactive Media Fund is designed to support the growth of the digital media sector in New South Wales, and is being used to bolster the work of cutting edge technological endeavours. The funding will be used directly to support the hiring of new talent to work at Brainworth, which is aiming to launch a closed beta in late July.

"We're thrilled the New South Wales government is backing a broad vision like ours," said founder and CEO Ben Sand. "Brainworth will be the first online educational world to unify a completely personalised experience for each user with the social interaction of student clubs and the fun of an interactive game world."

NSW Deputy Premier and Minister for Trade and Investment Andrew Stoner said, "The NSW Government is pleased to support Brainworth through the Interactive Media Fund. The electronic games industry has an increasingly important role to play in other sectors such as health, finance and – as in this case – education."

"A company like Brainworth has great potential to achieve export success, and I hope the assistance offered under the Interactive Media Fund will help make this a reality."

Brainworth is aiming to release in late 2012, and is accepting early signups now for college students.

For more information, follow us on Twitter at @PlayBrainworth, stay tuned to www.brainworth.net

Developed with the assistance of Screen NSW

About Brainworth:

Brainworth was founded by Ben Sand in July 2010, and was built up with CTO Dave Wilcox. Leigh Harris joined in May 2011 as Head of Marketing. Advisors include Rohan Story and Soren Harner (VP Engineering at BigCommerce, former VP Engineering at Atlassian) with Guy Blomberg (Mana Bar) as a Creative Consultant. In total Brainworth has 22 people contributing to the project, primarily from leading game design colleges and universities in Sydney.

Brainworth aims to be a poster child for low burn rate startups while securing its initial funding and launching its prototype product to the world. It is based in Sydney, Australia.  


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.