Steel Media launches swipe magazine, an interactive publication showcasing the finest iOS content

For Immediate Release

Bath, UK – 12 th June 2012 – Roll up! Roll up! Come share Steel Media’s excitement at the launch of swipe magazine, our brand spanking new interactive digital publication aimed squarely at users of Apple’s iDevices.

Unlike previous digital publications that have offered comparatively flat print magazine conversions or included iOS content as secondary filler, swipe is built with interactive HTML5 goodness from the ground up and focused squarely on the biggest and best content to hit the App Store. That means that not only is it tremendously fun to use, but it also cuts straight to the stuff that’s worth downloading.

So in this first issue, for instance, we kick off with the world exclusive on Amazing Alex, Rovio’s follow-up to Angry Birds. We also review the latest and greatest games, talk to gaming legend David Braben, list our ten favourite RPGs, check out the coolest iPhone/iPad gear, suggest some must-have apps, discuss the thorny issue of freemium, offer tips for Where’s My Water? Cranky’s Story, and a whole lot more. 

The magazine’s content is sourced directly from members of the iPhone Alliance, a collection of the world’s finest independent sites covering the iOS scene. So readers get access to an uncommonly broad coverage selection, as well as a cross-section of views from sites whose opinion you can trust.

“From an editorial perspective, working on a publication that focuses only on the best content available for the iOS scene is uniquely rewarding in terms of how well you get to serve your audience,” said swipe editor Joao Diniz Sanches. “But when you add in the dynamic, fun interactive elements that a digital magazine format allows you’re then able to push the reader experience to a new level, to bring it to life.”  

“Swipe magazine packages the best content from independent game sites into a smart, easy-reading interactive wrapper,” added Chris James, Steel Media MD. “We’re really proud of it and think it stands out in the digital magazine space as offering something a bit more engaging than anything else out there.”

While the interactive awesomeness of swipe magazine is designed primarily with iPad screens in mind, we do love all iDevices and will be making a more compact edition, which we’ve dubbed swipe lite, available for iPhone and iPod touch users very shortly.

Swipe magazine is available now on iPad and it’s totally free. So download it from the app store at


For more information, contact Chris James (chris [at]

You can also find out a little more info at


Notes to editors

About Steel Media

Steel Media is a leading mobile consumer technology publisher based in the UK. With a team boasting over 90 years of experience in consumer and contract publishing, the company currently publishes Europe’s biggest mobile and handheld gaming website, which is licensed internationally, the leading mobile games industry portal, consumer friendly mobile entertainment site, and leading iPhone video review portal AppSpy.

Steel Media also runs the Quality Index and Free App Alliance, as well as the iPhone Alliance and Smartphone Alliance advertising networks, syndicates content to mobile operators and handset manufacturers, and provides a range of editorial, design and other contract publishing services to a number of leading blue chip brands.

For further information the Pocket Gamer network or Steel Media, contact Chris James:


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