STEELSERIES ANNOUNCES DATA SELECT AS NEW UK DISTRIBUTION PARTNER

COPENHAGEN, Oct. 23, 2012 – Today SteelSeries, the leading manufacturer of premium-quality, competitive gaming peripherals, announced a distribution partnership with Data Select, the leading UK distributor of mobile phones and accessories. Data Select focuses on delivering a total distribution solution to independent mobile dealers, online resellers and high street retailers. Core to this is handset distribution, supported by products and services which include accessories, SIM’s, fulfillment, website development, logistics, marketing services and product development. Beginning in November, SteelSeries products will be available through Data Select, these include:

  • SteelSeries Free Wireless Mobile Controller £69.99 RRP: The SteelSeries Free Mobile Gaming Controller is a wireless Bluetooth controller designed for cross-platform use on PC/Mac®, Android™ Smartphones and Tablets, iPod touch®, iPhone® and iPad®. This new breed of gaming controller brings together a compact and lightweight design with the industry’s best cross-platform capability. Add in a classic, familiar layout and a rechargeable battery with up to 20hrs of casual playtime and you have the best, most versatile mobile gaming controller.
  • SteelSeries Flux Headset, £79.99 RRP: The SteelSeries Flux is a slim-profile, on-ear headset with customisable and portable features that make it an ideal choice for mobile gaming and entertainment. The Flux features powerful sound levels, an in-line microphone on the cable with mute controls, and the comfort of cloth ear cushions and a rotating and foldable headband for easy, compact storage.
 

“We chose to partner with Data Select, because of their incredible reputation and their specialised distribution of mobile accessories,” said Gillian Tune, Regional Marketing Director for EMEA. “Data Select will be our first mobile-focused distribution partner in this region, and for us that illustrates the emerging demand for mobile gaming peripherals in the UK market.”

“We’ve recognised over the past year, with the growth of the smartphone market and the emerging tablet market that there is a growing demand for accessories that support gaming on these mobile devices. When we caught wind of SteelSeries’ newest Freedom to Play mobile gaming product line-up, it was a no-brainer to partner up with a team that is recognised for delivering premium-quality peripherals to consumers,” said Roy Taylor, Managing Director of Data Select.

SteelSeries products will be available soon through retails partners of Data Select in the United Kingdom. Additional information about the available products and SteelSeries please visit http:// and http://www.steelseries.com/int.
ABOUT DATA SELECT

Established in 1998 by Peter Jones of Dragons’ Den fame, Data Select has progressively grown year on year into the largest distributor of mobile phones to the UK market and focused on the UK market. For over 14 years Data Select has focused on delivering a total distribution solution to independent mobile dealers, online resellers and high street retailers. Core to this is handset distribution, supported by products and services which include accessories, SIM’s, fulfilment, website development, logistics, marketing services and product development.

In order to be the best, we offer our supply and business customers class leading service. For vendors this means routes to market and innovative distribution strategies; for resellers price, availability and value added services. Our service to both supply partners and resellers is a proven model, with Data Select holding direct and indirect manufacturer relationships and a customer portfolio second to none.

Data Select takes a holistic approach to mobile distribution, ensuring business objectives drive the company forward to deliver shareholder value whilst continuously improving customer experience.

Data Select has a single mission - to be the very best UK focused handset distributor.

ABOUT STEELSERIES

SteelSeries is a leading manufacturer of top quality gaming peripherals from headsets, keyboards, and mice to controllers, surfaces, and software. For more than a decade, SteelSeries has been on the forefront of designing and creating gear for competitive gamers. The company’s continued innovation also comes in collaboration with the world’s leading professional gaming teams and partners. SteelSeries is a global brand that continues to support the growth of competitive gaming tournaments and electronic sports leagues through professional team sponsorships, partnerships, and community support. For more information, please visit http://steelseries.com.

For media inquiries:

Will Gask

SteelSeries UK PR

will.gask@steelseries.com

 


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.