Stone Creek Entertainment Launches First Title Under Karizmac™ Brand: Her Pet Peeves by Seventeen™ for iPhone and iP

NEW HAVEN, Connecticut– April 5, 2010– Stone Creek Entertainment, a publisher of video games focused on teen girls and young women, today announced the launch of its second title, Her Pet Peeves™ by Seventeen™, for iPhone and iPod Touch. Her Pet Peeves by Seventeen™ is now available in the iTunes store for $1.99 under the‘Karizmac’ brand and offers teen girls hours of fun popping the things that annoy and frustrate them the most.

“We've partnered with Seventeen to bring a widely known and respected brand together with our first title that we believe will resonate with their core audience,” said Sharon Wood, CEO of Stone Creek Entertainment.“Her Pet Peeves by Seventeen has a feature where you can import pictures of the things that are bothering you into the game and they become the targets you need to pop. It’s a great opportunity for creativity and self expression in a game.”

“Teen girls love to play games and they are one of the fastest growing demographics of iPhone and iPod Touch users,” said Ann Shoket, editor-in-chief of Seventeen.“We’re thrilled to be able to give them Seventeen games to play wherever they are.”

Her Pet Peeves by Seventeen lets teen girls pop bubbles that represent the things that annoy and frustrate them the most. The goal is to burst what’s bugging you, before time runs out. Cartoon-style animals are in the bubbles, bouncing around the screen, and they represent stereotypical individuals and the annoying things they do and say.

Features

- There are nine different animal challenges, with two Bonus animal challenges.

- Each animal challenge has six levels of difficulty.

- Each animal challenge has a unique random bonus“annoyance” item

- My Peeve: girls can import their personal peeves into the game.

- As teens play the game, they progress through multiple animal challenges. In order to make it to the next l challenge, the player must complete all six difficulty levels. Players will have the option to go back and revisit previous stages as many times as they like either for fun, or to beat their score.

About Karizmac

Karizmac games appeal to females' natural interests and inclinations. Women are verbal, social and naturally curious about themselves and how they fit in. By focusing on games that provide meaningful interaction for young women and women and involving their sense of identity and opinions, Karizmac is fully embracing female gamers and giving them new ways to explore, create and have fun. For more information, please visit: http://www.karizmac.com

About Seventeen

Seventeen ( www.seventeen.com) is the best-selling monthly teen magazine, reaching more than 13 million readers every month. In each issue, Seventeen reports on the latest in fashion, beauty, health and entertainment, as well as information and advice on the complex real-life issues that young women face every day. Readers can also interact with the brand on the digital front, with Seventeen mobile (m.seventeen.com). In addition to its U.S. flagship, Seventeen publishes 13 editions around the world. Seventeen is published by Hearst Magazines, a unit of Hearst Corporation ( www.hearst.com) and one of the world’s largest publishers of monthly magazines, with nearly 200 editions around the world, including 15 U.S. titles and 20 magazines in the United Kingdom, published through its wholly owned subsidiary, The National Magazine Company Limited. Hearst reaches more adults than any other publisher of monthly magazines (73.8 million total adults, according to MRI, Fall 2009).

About Stone Creek Entertainment

Stone Creek Entertainment is an international publisher of on-line, social and mobile games that empower, inspire and entertain. The company creates titles under the brand Karizmac™ for the largest emerging digital gaming audience: teen girls and women. Stone Creek Entertainment currently has 15 titles in pre-production or development for mobile and web platforms. For more information, please visit: http://www.stonecreekentertainment.com

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Karizmac and Her Pet Peeves are trademarks of Stone Creek Entertainment, LLC

Seventeen is a trademark of Hearst Communications, Inc.

NOTE TO EDITORS: Screenshots are available here: http://www.game-newswire.com/index.php/the-news/153-sce-launches-her-pet-peeves-by-seventeen.html

Review Codes are available upon request.

Contact

International Digital Entertainment Agency

Sean Kauppinen

+1-415-299-2156

sean@ide-agency.com


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