Strategy First Announces Formation of North American Sales Division

For Immediate Release!

MONTREAL, Canada. July 16th, 2007.– Strategy First Inc., a wholly owned subsidiary of Silverstar Holdings (Nasdaq:SSTR) is pleased to announce Silverstar’s hiring of Karim Farghaly as head of its new North American Sales Division. Mr. Farghaly will oversee all sales activities for both Empire Interactive and Strategy First in the U.S., Canada and Latin America.

Clive Kabatznik, CEO of Silverstar Holdings, said, "Hiring Karim as head of our new North American sales operation is a further key step in creating an infrastructure and management team that can take us to a new level where we can compete on an equal footing with our much larger competitors. The integration of the North American sales of all our products under Karim's management will allow us to aggressively expand our sales reach and direct interface with both key retailers as well as the end consumer."

Mr. Farghaly will be based in Austin, Texas. As a result Silverstar has closed its San Francisco office and reduced its California staff count. This new hire will, therefore, be expense neutral for the company. Karim Farghaly joins Silverstar from Aspyr Media. Since April 2005 he has been responsible for Aspyr's, North American retail sales, leading a team of 15 representatives. Karim oversaw sales growth of 80% during his tenure and was instrumental in Aspyr's transition into a multi-platform publisher. Prior to Aspyr, Karim was European Sales Director for the OEM division of Interplay Entertainment Corp. in London.

About Strategy First Inc

Strategy First Inc., a wholly owned subsidiary of Silverstar Holdings (Nasdaq: SSTR), is a leading developer and worldwide publisher of entertainment software for the PC. Founded in 1990, the Company is well known for its proprietary groundbreaking titles, such as the award winning Disciples, Jagged Alliance and Space Empires series of games, which are under continuing development. Simultaneously, Strategy First continues to publish many of the industry’s major titles, winning numerous awards for games such as“Hearts of Iron”, and“Galactic Civilizations.” Recent offerings include top releases such as“S.C.S.– Dangerous Waters™” and“Space Empires V,” and“Making History: The Calm and the Storm.” The Company provides a unique alternative for independent developers seeking to market their games to a worldwide audience. www.strategyfirst.com

About Silverstar Holdings:

Silverstar Holdings, Ltd. is a publicly traded company (Nasdaq:SSTR) focusing on acquiring controlling positions in high-growth retail-driven and fee-based electronic game businesses that stand to benefit from the economies of scale generated by the Internet and other technology-related platforms. It currently owns Empire Interactive, PLC and Strategy First Inc. Empire Interactive is a leading publisher of interactive software. It develops and publishes a varied range of titles for all current platforms in the U.S., Europe, and Asia. Games such as FlatOut, Ford Racing, Big Mutha Truckers and Starsky&Hutch have all enjoyed success across the world. Its budget label is one of the fastest growing in Europe. Further information about Empire Interactive and its products can be found at www.empireinteractive.com

The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties, including but not limited to risks associated with the uncertainty of future financial results, additional financing requirements, development of new products, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties detailed in the company's filings with the Securities and Exchange Commission.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.