Strategy First Announces Silverstar Holding's Commitment for $9 Million Private Placement of Common Stock

For Immediate Release!

MONTREAL, Canada. July 16th, 2007.– Strategy First Inc., a wholly owned subsidiary of Silverstar Holdings, Ltd. (Nasdaq:SSTR) announced that Silverstar has received the binding commitment for a $9 million private placement of common stock and warrants with institutional investors and management. Silverstar sold a total of 6,206,890 shares at $1.45 per share. Investors will also receive five year warrants to purchase approximately 4,344,826 shares of common stock at $2.10 per share. Clive Kabatznik, CEO, and Michael Levy, Chairman, invested in the deal.

The terms of the definitive agreements require Silverstar to obtain the approval of its shareholders for the issuance of shares above 19.99% of its currently outstanding common stock. The Company has agreed to file a registration statement for the first 19.99% of shares issued, and will schedule a special shareholder meeting to vote on approval of the additional shares and other matters. A second registration statement will be filed once approved.

This press release does notconstitute an offer to sell or the solicitation of an offer to buy any of the securities mentioned in this release. This press release is being issued pursuant to and in accordance with Rule 135c under the Securities Act of 1933, as amended. These securities described in this release have not been registered under the Securities Act of 1933, as amended, or any state securities laws, and may not be offered or sold in the United States absent and effective registration statement covering such securities or an applicable exemption from such registration requirements.

About Strategy First Inc

Strategy First Inc., a wholly owned subsidiary of Silverstar Holdings (Nasdaq: SSTR), is a leading developer and worldwide publisher of entertainment software for the PC. Founded in 1990, the Company is well known for its proprietary groundbreaking titles, such as the award winning Disciples, Jagged Alliance and Space Empires series of games, which are under continuing development. Simultaneously, Strategy First continues to publish many of the industry’s major titles, winning numerous awards for games such as“Hearts of Iron”, and“Galactic Civilizations.” Recent offerings include top releases such as“S.C.S.– Dangerous Waters™” and“Space Empires V,” and“Making History: The Calm and the Storm.” The Company provides a unique alternative for independent developers seeking to market their games to a worldwide audience. www.strategyfirst.com

About Silverstar Holdings:

Silverstar Holdings, Ltd. is a publicly traded company (Nasdaq:SSTR), focusing on acquiring controlling positions in high-growth retail-driven and fee-based electronic game businesses that stand to benefit from the economies of scale generated by the Internet and other technology-related platforms. It currently owns Empire Interactive, PLC and Strategy First, Inc. Empire Interactive is a leading publisher of interactive software. It develops and publishes a varied range of titles for all current platforms in the U.S., Europe, and Asia. Games such as FlatOut, Ford Racing, Big Mutha Truckers and Starsky&Hutch have all enjoyed success across the world. Its budget label is one of the fastest growing in Europe. Further information about Empire Interactive and its products can be found at www.empireinteractive.com.

The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties, including but not limited to risks associated with the uncertainty of future financial results, additional financing requirements, development of new products, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties detailed in the company's filings with the Securities and Exchange Commission.


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