Swimmers Beware - Hungry Shark Is Back!

Wednesday, 24 October 2012


Digital specialist AT New Media, licensing agent on behalf of Future Games of London (FGOL), for smash-hit app brand Hungry Shark, has announced that the eagerly anticipated new episode in the game series – Hungry Shark Evolution – will be available for download today, 25 th October!

The news is set to cause huge excitement amongst gamers who have already made Hungry Shark one of the world’s most successful apps. The game sees players taking the role of a shark as it attempts to become the biggest and baddest predator in the sea by eating up everything in its way. The simple yet effective and incredibly addictive gameplay has attracted a massive worldwide following and 35m downloads have been recorded via iOS and Android over the last two years. Hungry Shark Parts 1, 2 and 3 have all been hits - Part 1 has been the No.1 free app in 48 countries and Part 2 has hit the top spot for paid apps in 17 countries. Now Hungry Shark Evolution takes the franchise into uncharted water as the first in the series to feature 3D graphics, with brand new gameplay that sees the player chomping around a huge, diverse aquatic world full of wonder and danger and growing from a baby Reef shark into a ten ton Great White!

iOS users will be able to download the brand new game from today, with an Android version following shortly after. FGOL will regularly release content to support the game through updates, new features, levels and challenges.

The game’s popularity has attracted the interest of the licensing community and AT New Media has recently brought on board Mishme for a messaging service that allows users to send friends and family animated mobile messages that are read out by an avatar of the game’s Great White character. Also on board are Battle Ant for Hungry Shark plush, whilst AT New Media is looking to work with other partners - across sectors such as collectibles, plush, and resin figures - that want to do something special with the game’s range of distinctive shark characters.

“Excitement has been building about Hungry Shark Evolution for some time, so now it’s finally here the app is going to fly off the digital shelves!” says Simon Kay of AT New Media. “This gives a tremendous boost to our existing licensees and makes the brand an even more attractive prospect to future partners.”

For further information please contact:

Jane Garner & Sallie Deary

jgarner@kilog.co.uk   sdeary@kilog.co.uk

t   + 44 ( 0 )1279 778 919

f   + 44 ( 0 )1279 778 929

e   hello@kilog.co.uk

w kilogrammedia.com


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