22 October 2012: Tandem Events has joined forces with Edge and Future to launch an event for game developers that will share the visions of some of the most progressive thinkers in the interactive entertainment industry.

The event, part of the ‘Edge Presents’ series, will run prior to – and in partnership with – Tandem Events’ well-established Evolve Conference on 11 December in London. Edge Presents: Changing The Game will take place from 08.00-10.00 at 41 Portland Place. Evolve will follow from 10.30 at DeVere West One, Portland Place. Developers wishing to attend both events will benefit from a 20 per cent discount.

Tadhg Kelly and Mark Sorrell have been confirmed as speakers for the Edge Presents: Changing The Game event.

Tadhg Kelly has been working in games for 20 years – he is a videogame designer, writer, producer and start-up founder as well as a columnist for Edge. His presentation – titled ‘Knowing Our Place: Why Games Should Sit at the Head of the Media Table’ – looks at how the tendency to defer to other media as superior art forms is the biggest challenge facing game makers, and how they can overcome it.

Mark Sorrell is development director at Hide&Seek. His presentation is titled ‘Winning The Living Room’ and looks at how the evolution in technology that led to free-to-play casual games becoming the biggest growth area in the games business is now headed to the living room and how developers can take advantage of this.

“We’re always looking at new ways of engaging with Edge’s community, and in partnering with Evolve we’re providing the perfect launchpad for a thought-provoking and rewarding event,” said Tony Mott, Edge’s editor-in-chief.

"The Evolve Conference in both London and Brighton has become recognised as a key destination for developers looking to explore the latest technologies, push new boundaries and peer into the future. We're delighted to be working closely with Edge on this breakfast briefing and adding a new dimension to Evolve through Edge Presents," commented Andy Lane, managing director of Tandem Events.

Early Bird passes for Edge Presents are available from the Evolve website and priced at £115 before 7 November 2012. Early bird passes for Evolve Conference are priced at £245 until 7 November 2012, or an Early Bird pass to both events is just £290. Registration for both is open now at www.evolveconference.com.

Notes to editors:

Edge Presents: Changing The Game – schedule

8:00 Registration and Breakfast

8:30 Welcome

8:35 Tadhg Kelly: Knowing Our Place

9:20 Mark Sorrell: Winning The Living Room

10:00 Close

About Evolve in London:

Evolve in London is a day-long conference focusing on how to develop games for new platforms, new technologies and new markets. It will help game developers tackle the issues arising from emerging platforms and digital marketplaces, connected gaming, user-generated content, and the crossover between games and Internet services. The first Evolve in London took place in December 2010, following its huge popularity running alongside Develop in Brighton.

To register for Evolve in London, please visit  www.evolveconference.com 

About Tandem Events:

Tandem Events has over 25 years of experience in organising market-leading exhibitions, conferences and events across a number of industry sectors, including Develop and Evolve in Brighton, Evolve in London, Develop in Liverpool, GamesDevMasterClasses, Games:EDU, Games Marketing Forum and Games Grads. www.tandemevents.co.uk 

About Edge:

Multi-format videogame magazine Edge was first published in 1993. Since launch, it was won the MCV award for Best Magazine Team and six Magazine Of The Year awards from InDin and the Games Media Awards.

About Future plc:

Future plc is an international media group and leading digital publisher, listed on the London Stock Exchange (symbol: FUTR).  Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating 200 special-interest publications, apps, websites and events.  We hold market-leading positions in Games, Film, Music, Technology, Cycling, Automotive and Crafts. Our most well-known products include T3, Total Film, Classic Rock and Official Xbox Magazine. Our websites include gamesradar.com, bikeradar.com, musicradar.com and techradar.com (the UK's number one consumer technology website). Future sells 2.2 million magazines each month; we attract more than 45 million monthly unique visitors to our websites; and we deliver over 100 digital editions and bespoke apps on tablet. Future exports or syndicates publications to 89 countries, making us the UK's number one exporter and licensor of magazine content. Future was named Consumer Digital Publisher of the Year for the second year running at the Association of Online Publishers Awards 2012 and PPA Digital Consumer Publisher of the Year 2012.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.