Target Corp. Giving Fans More Reasons To Rock With Guitar Hero(R) III: Legends Of Rock Bundle

FOR IMMEDIATE RELEASE

MINNEAPOLIS, MN– October 18, 2007– Target, Activision, and RedOctane are teaming up to form a supergroup this holiday season with the release of Guitar Hero III: Legends of Rock on Oct. 28. Aspiring shredders can head on into Target stores for an exclusive bundle that includes the game, two specially designed guitar controllers and a customization kit full of guitar straps and stickers. The bundle will retail for $109.99. Curious gamers can get a sneak peek of the game at this week’s E for All Expo in Los Angeles.

“Guitar Hero isn’t just a game, it’s a social and cultural phenomenon,” said Troy Peterson, Senior Buyer at Target.“Our exclusive bundle gives fans a chance to hit the ground running right out of the box with two guitars and lets players take advantage of the new multiplayer features in Guitar Hero III: Legends of Rock.”

Guitar Hero III: Legends of Rock will include explosive new content and features including a multiplayer action-inspired battle mode, grueling boss battles, a host of exclusive unlockable content and visually stunning rock venues. The third installment of the franchise is the biggest yet, including songs from such artists as Aerosmith, Guns N’ Roses, The Killers, Metallica, Smashing Pumpkins, Beastie Boys, The Who and KISS. Guitar Hero III: Legends of Rock, published by RedOctane and developed by Neversoft, is rated 'T' for Teen by the ESRB and will be available October 28, 2007. For more information about the Guitar Hero franchise, please visit this dedicated community site: www.guitarhero.com.

About Target

Minneapolis-based Target serves guests at 1,591 stores in 47 states nationwide by delivering today’s best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target (NYSE:TGT) gives more than $3 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007. Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Scandinavia, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

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Guitar Hero ® III: Legends of Rock© 2007 Activision Publishing, Inc. Guitar Hero, Activision and RedOctane are registered trademarks of Activision Publishing, Inc.

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Contacts:

Wes Phillips / Chris Schmidt

Kohnke Communications

(415) 777-4000

wes@kohnkecomm.com / schmidt@kohnkecomm.com


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