Telcel to Launch Zeemote JS1 Controller/Sony Ericsson Walkman W760i Bundle in Mexico

Chelmsford, Mass. and Mexico City– Dec. 10, 2008 Zeemote™, Inc. ( http://www.zeemote.com), the innovators of intelligent wireless controllers for mobile devices, today announced that it is teaming up with Telcel, Mexico’s largest mobile operator, and Sony Ericsson to bring an immersive console-style mobile gaming experience to Telcel customers with the debut of the Zeemote JS1™ Wireless Controller.

This gaming focused bundle will include the Sony Ericsson Walkman W760i phone and a Zeemote JS1™ Wireless Controller, as well as a 2 GB memory stick micro (M2), to allow users to save games, music, photos and videos and truly enjoy a multimedia experience. Also, with the Zeemote bundle, users will get to experience the excitement of Zeemote Ready™ games right out of the box with a preloaded copy of Heli-Strike by Fishlabs. The groundbreaking 3D helicopter shooter takes full advantage of the responsive control offered by the JS1 and the superior 3D graphics capabilities of the W760i.

“The Sony Ericsson W760i coupled with the Zeemote JS1 controller provides more control and more fun for a powerful 3D and full mobile gaming experience on the gorgeous 2.2 inch display of the W760i,” said Jose Maria Bescos, Marketing Director, Sony Ericsson Mexico.“The W760i combined with the Zeemote JS1 controller offers our users the best gaming experience in the market.”

The Zeemote JS1 Wireless Controller is‘pocketable’, ergonomically designed to fit comfortably and discreetly in the hand and easily connects to the Sony Ericsson W760i through Bluetooth. The JS1 controller provides a fun, immersive and dynamic mobile gaming experience for the user through the use of a true analogue joystick and four assignable buttons. With dramatically enhanced game play, the Zeemote JS1 Wireless Controller becomes a must-have peripheral for mobile gaming and is a compelling addition to the value chain of products and services from both mobile operators and handset manufacturers, alike.

“We are delighted to be the first operator in Mexico to bring the Zeemote JS1 Wireless Controller to market, delivering mobile games to our customers in a way they have never experienced,” said Luis Ramón, Vice President, Mobile Devices, Telcel.“Our top priority is to bring innovative mobile products and services to Telcel customers, and the JS1 controller is a clear example of a revolution in the way people interact with their mobile device.”

Customers can be assured of a quality mobile gaming experience by downloading Zeemote Ready™ games that are perfectly matched to the Zeemote JS1 and the Sony Ericsson W760i.

The Zeemote Ready games will be available through Sony Ericsson’s Fun and Downloads web page ( www.sonyericsson.com.mx/fun), as well as though the Play Now mobile portal, which they can access though their Sony Ericsson W760’s menu, including Cars, Street Fighter, Batman: Dark Knight, El Pajaro Loco (Woody Woodpecker), with many more coming soon.

“The JS1™ Controller enhances mobile gaming for all consumers and ignites revenue growth for mobile operators through increased game downloads and subscriptions,” said Jim Adams, Vice President of Sales and Business Development, Zeemote.“We are delighted to bring immersive console-style gaming to mobile through our partnership with Telcel and Sony Ericsson.”

The Sony Ericsson W760i/ Zeemote JS1 bundle will be available starting December 2008 at select Telcel retail locations and online at www.telcel.com

The Sony Ericsson Walkman W760i, with tri-band HSDPA, enables broadband speed downloads of the latest music and content wherever in the world it is used. The phone delivers built-in GPS and a 3.2 megapixel built in camera.

About Zeemote

Zeemote™, Inc. makes intelligent wireless controllers for mobile devices. The company's debut product, the patented Zeemote JS1 controller, is the first and only wireless controller for mobile gaming. Small, fast, ergonomic and wireless, the Zeemote controller delivers the world's best game playing experience with true analog thumbstick control. Zeemote's first application, the Zeemote Zeekey™, allows the JS1 Controller to replicate the actions performed by the handset keypad to enhance a range of phone functionality such as internet browsing, cueing up media or playing games.

The Zeemote JS1 has already launched as part of handset bundles with Sony Ericsson and Nokia. Recognizing the large market potential, major game developers and publishers including EA Mobile, Gameloft, Glu Mobile, Digital Chocolate, Eidos, Namco Bandai Europe Ltd, Finblade, Fishlabs, iPlay, Gamelion Inc., HandyGames™, IUGO, JUMPGames, Oasys Mobile, Orange Pixel, Player One, Player X, Reaxion Corp, SEGA® of America, Super Happy Fun Fun, Capricom Mobile and Tag Games have already adapted popular games to become "Zeemote Ready."

Zeemote was founded in 2005 by Beth Marcus, Ph.D., one of the creators of the first force feedback joystick for PC games, and is based in Chelmsford, Mass.

About Sony Ericsson

Sony Ericsson is a top, global industry player with sales of over 100 million phones in 2007. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London.

About Telcel

Telcel is the leading provider of wireless communications services in Mexico with coverage in all nine geographic regions in Mexico using both the 800 megahertz and 1900 megahertz radio spectrums in which it offers a wide array of voice and data services in TDMA, GSM/GPRS/EDGE and UMTS/HSPA technologies. As of December 31, 2007, Telcel had approximately over 50 million cellular subscribers.

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For further information about Zeemote or to arrange a media briefing, please contact:

Europe

Sarah Bedwell

MUSTARD PR

Tel: +44 (0)1628 502601

Email: sarah@mustardpr.com

North America

Asif Husain

Fusion PR

Tel: (310) 481-1431, Ext. 14

Email: asif.husain@fusionpr.com


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