Leipzig, Games Convention, 22 August 2007 - Tele Atlas (FSE: TA6, EUNV: TA), a leading global provider of digital maps and dynamic content for navigation and location-based solutions, today announced it will provide Sony Computer Entertainment Europe (SCEE) digital maps and rich navigation content for the new PSP®(PlayStation®Portable) Go!Explore. Unveiled today at the Games Convention, this state of the art, combined in-car and pedestrian GPS navigation application for PSP will feature Tele Atlas digital maps and points of interest (POI) content, as well as 3D City Maps, 3D Landmarks and turn-by-turn routing that will help provide a clear and compelling navigation offering for PSP users.
The Go!Explore will includeTele Atlas digital maps and related content for 16 countries including UK, Ireland, Spain, Portugal, France, Germany, Austria, Switzerland, Italy, Belgium, The Netherlands, Luxembourg, Sweden, Norway, Finland and Denmark. Delivering a rich and more realistic map, Go!Explore will feature millions of points of interest (POIs) in 100 categories and 3D City Maps for key European cities such as Berlin and London. Also included are hundreds of 3D landmarks such as the Tower of London, the Eiffel Tower, and The Brandenburger Gate. Go!Explore is scheduled for release in 2008; additional maps and POIs will be available for purchase via the PlayStation Network in the future.
“We’re excited to work with Sony to deliver this unique navigation experience that marks the next generation of enhanced mobile entertainment devices, as well as the release of the first gaming package to feature Tele Atlas maps,” said Jack Reinelt, Tele Atlas’ Managing Director and Chief Operating Office of Europe, Middle East and Africa.“The PSP’s new Go!Explore combines the ease-of use and potential of the PSP with the strength of our highly accurate digital maps and innovative navigation features to provide a flexible offering that meets the needs of their on-the-go consumers.”
“Our consumers seek a content-rich experience from their PSP, so incorporating GPS navigation with features that closely match what they actually see in their surroundings, such as 3D city maps landmarks, is a natural addition to the system,” said Stephane Hareau, PSP European Marketing Manager.“Working with industry leader Tele Atlas, we are able to deliver innovative navigation content for the PSP that will empower our users to easily find more of what they want, wherever they are.”
About Tele Atlas
Tele Atlas delivers the digital maps and dynamic content that power some of the world’s most essential navigation and location-based services (LBS). The information is the foundation for a wide range of personal and in-car navigation systems and mobile and Internet map applications that help users find the people, places, products, and services they need, wherever they are. The company also works with business partners who trust its digital map data to deliver critical applications for emergency, business, fleet, and infrastructure services. Through a combination of its own products and partnerships,
Tele Atlas offers digital map coverage of more than 200 countries and territories worldwide. The company was founded in 1984 and today has approximately 2,400 full-time staff and contract cartographers at offices in 24 countries and uses a sophisticated network of professional drivers, mobile mapping vans, and more than 50,000 data resources to deliver highly accurate and up-to-date digital maps. Tele Atlas is listed on the Frankfurt Stock Exchange (TA6) and on Euronext Amsterdam (TA). For more information, visit www.teleatlas.com.
About Sony Computer Entertainment Europe Ltd.
Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PLAYSTATION®3, PlayStation®2 and PSP™(PlayStation®Portable) software and hardware in 102 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories.
Since the launch of PLAYSTATION 3 in Europe on 23 March 2007 and the end of March 2007 over 1.6 million units have been shipped across the SCEE territories, over 5.5 million globally. Between its European debut on 24th November 2000 and the end of March 2007, over 44 million PlayStation 2 consoles have been shipped across the SCEE territories, over 117 million worldwide, making it one of the most successful consumer electronic products in history. Between its European debut on 1st September 2005 and the end of March 2007, over 8 million PSP systems have been shipped across the SCEE territories, with over 25 million shipped worldwide since its Japanese launch in December 2004.
PLAYSTATION, PlayStation and the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc. PSP and UMD are trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.
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