The battle for survival goes mobile

Bristol-based digital agency  Thought Den and wildlife charity  Wildscreen have joined forces to release ‘Survival’, a free quick-fire game for smartphones and tablets that raises awareness amongst young people about the world's endangered animals.

The game, built in HTML5 and Javascript, shows that this technology is finally giving native apps a run for their money.

The collaborative team devised a series of game mechanics based around endangered species facts, immersing the players in the subject. Did you know that the blue whale has a heart the size of car, or that the male seahorse gives birth?

In Single or Team mode, players attempt to survive for as long as possible by playing mini-games based on the animal characteristics of speed, agility, endurance and intelligence. As a reward for earning high scores players unlock stunning photos from the ARKive collection as well as nine hand-illustrated hero characters.

Working in PhoneGap, recently acquired by technology giant Adobe, Thought Den used HTML5, CSS3 and Javascript to create a fluid layout system compatible with a range of screen sizes. This codebase is then packaged up and given a native wrapper for each of the iOS and Android platforms. Extensive optimisation work means its runs smoothly when processing the range of touch-screen gestures that form the game play.

Ben Templeton, Creative Director at Thought Den said: “Mobile apps seem to be the goldrush of the moment and we’re always looking at new ways of giving our clients more bang for their buck. By developing in PhoneGap, we drew on our experience of traditional web builds in HTML, refining this skill-base to author a mobile app that is rich and fluid.

"Bristol is internationally renowned for its natural history media industry so it's a real honour to work with Wildscreen on such an important and innovative project. We're hoping the game adds a modern angle to Bristol's legacy."

Richard Edwards, Wildscreen Chief Executive, said: “Wildscreen's mission is to use the power of wildlife imagery to inspire us all to appreciate, value and protect our natural world. We are always exploring new and innovative ways of reaching greater audiences, and by launching the Survival gaming app, on both iOS and Android platforms, we're looking to reach the younger generation and inspire the conservationists and environmental stewards of tomorrow.”

“We wanted to work with a local Bristol agency with real expertise and cutting-edge ideas in the mobile world, and Thought Den were a great match, as they share our ethos of combining educational value with fun, and are passionate about strong playability.

Survival is available for free now on the App store from and Android Market from

Find out more about ‘Survival’ at:


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