THE BEST HALO PLAYERS IN THE COUNTRY WILL COMPETE IN NEW YORK CITY AT THE FIRST ANNUAL WORLD CYBER GAMES HALO 3: ODST LOCKED AND

WHO:

World Cyber Games and Samsung Electronics America

WHAT:

World Cyber Games (WCG) and Samsung Electronics America host the first-ever WCG USA Halo 3: ODST Locked and Loaded Tournament. 24 of the best teams in the US will shoot it out during the competition, which will be shout-casted throughout the weekend and available on video on demand. The teams will be competing for more than $5,000 in cash and prizes including Samsung Digital Cameras and Samsung Monitors. Additionally, fans in attendance will have the opportunity to win, as the WCG will be giving out prizes and promotions while hosting side tournaments throughout both days.

To register for the competition, please log onto www.WCG.com/usa for a complete list of rules and regulations.

WHEN:

October 24th&25th

WHERE:

The Samsung Experience, located at the Time Warner Center

10 Columbus Circle, Third Floor

New York, NY 10019

212-823-9520 x202

About World Cyber Games (WCG)

World Cyber Games ( www.wcg.com) is the premiere global eSports tournament and festival, with about 800 players from 78 countries participating at the WCG 2008 Grand Final. Founded in 2000 and credited with launching the professional careers of many of the planet's top competitive video game players, World Cyber Games uses a yearlong tournament format, which begins with online, regional and national competitions in each country. National finalists then convene to compete in the ultimate international tournament in eSports, World Cyber Games Grand Final, where each country's best players battle for the largest and most prestigious prizes in competitive gaming. WCG 2008 Grand Final was held November 5th to 9th inCologne, Germany. WCG 2009 Grand Final will be held November 11th to 15th in Chengdu, China.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA) markets a broad range of award-winning consumer electronics, information systems, and home appliance products; and oversees Samsung's North American operations, including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. Its parent company, Samsung Electronics Co., Ltd., ranks #5 in the 2006 Consumer Electronics segment of the Fortune Magazine "America's Most Admired Companies," and ranks # 20 in the BusinessWeek "The Best Global Brand 100 2006." Samsung Electronics Co, Ltd. is a top patent holder, ranking second overall in the U.S. in 2006. Please visit www.samsung.com for more information.

About Samsung Experience

The Samsung Experience is a remarkable 10,000-square-foot interactive brand emporium that provides a creative experience through Samsung's vision of digital convergence. The site features hundreds of Samsung products in unique technology demonstrations that allow you to discover, touch, hear, and engage with the latest technology to create your own digital lifestyle. This permanent venue is located on the third floor of The Shops at Columbus Circle in the Time Warner Center. For more information about Samsung Experience, visit: www.samsung.com/experience

Contact: Aaron Smolick, World Cyber Games Blain Howard, Bender / Helper Impact

Phone: (914) 479-0070 x10 (212) 633-0561

E-Mail: aaron.smolick@wcg.com blain_howard@bhimpact.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.