THE CHASE IS ON IN NEED FOR SPEED UNDERCOVER

Leipzig, Germany– August 20, 2008– Black Box, a studio of Electronic Arts Inc. (NASDAQ:ERTS), today unveiled new details of Need for Speed™ Undercover, the intense action racing game scheduled for release worldwide this November. Need for Speed Undercover has players racing through speedways, dodging cops and chasing rivals as they go deep undercover to take down an International crime syndicate. The new game heralds the return of high-intensity police chases and introduces the all-new‘Heroic Driving Engine’ -- a unique technology that generates incredible high-performance moves at 180 miles per hour during breathtaking highway battles.

“Need for Speed Undercover puts you at the center of a big-budget Hollywood movie with all of the drama, action and dazzling chase scenes, right on your gaming console. The unique Heroic Driving Engine will give you ultimate control over the hottest cars and push you to use every ounce of skill to outrun the law and take down criminal adversaries,” said Executive Producer Bill Harrison.

A mix of stunning computer graphics and live-action movies will immerse gamers in the rich world of the Tri-City Bay Area. The city’s open-world environment features over 80 miles of roads, including an enormous highway system that sets the stage for heart-pounding highway battles. These high-speed, high-stake chase sequences will push players to the limit as they fight off cops and opponents while whipping through traffic at 180 miles per hour.

An intelligent new A.I. mechanic delivers a realistic and high-energy action driving experience. Going back to the franchise’s roots, Need for Speed Undercover features more aggressive and intelligent cops whose sole purpose is to take down the player quickly and by any means necessary. Need for Speed Undercover also features the series’ signature car customization, real-world damage and realistic driving physics. The game includes some of the hottest licensed cars such as the Audi R8, BMW M6 and Lexus IS-F.

Need for Speed Undercover is being developed by Black Box in Vancouver, B.C., and will be in stores North America on November 18 and in Europe on November 21.

The game will be available for Xbox 360® video game and entertainment system, PLAYSTATION®3 computer entertainment system, and Wii™ as well as the PlayStation®2 computer entertainment system, Nintendo DS™, PSP® (PlayStation® Portable) handheld entertainment system, PC and mobile. More information can be found at www.needforspeed.com. Press can download assets at www.electronicarts.co.uk/press.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS Freestyle TM and POGOTM. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.electronicarts.co.uk. More information about EA's products and full text of press releases can be found on the Internet at www.electronicarts.co.uk/press.

Electronic Arts, EA, EA SPORTS, EA SPORTS Freestyle, POGO and Need for Speed are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries.“PlayStation”,“PLAYSTATION” and“PSP” are registered trademarks of Sony Computer Entertainment Inc. Microsoft, Xbox and Xbox 360 are trademarks of the Microsoft group of companies and are used by license by Microsoft. Wii and Nintendo DS are trademarks of Nintendo. All other trademarks are the property of their respective owners.


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