THE FANS HAVE SPOKEN; UPCOMING ATLUS BEAT 'EM UP FOR PSP® (PlayStation®Portable) SYSTEM TO BE NAMED KENKA

IRVINE, CALIFORNIA -- JULY 15, 2009 -- Atlus U.S.A., Inc. today revealed the name fans and members of the Atlus Faithful ( www.atlus.com/faithful) overwhelmingly threw their support behind for the publisher's upcoming Japanese beat 'em up for PSP® system: Kenka Bancho: Badass Rumble™.

"The title 'Kenka Bancho: Badass Rumble' perfectly suits the gameplay style, attitude, and humor that PSP owners can look forward to when the over-the-top brawler arrives early next year," said Aram Jabbari, Manager of PR and Sales for Atlus. "The game is about demonstrating to your rivals that you are the ultimate badass. This is accomplished, unsurprisingly, by burying your fists and feet into the faces and/or guts of your foes. The title was voted in by a 3-to-1 margin, which means that fans strongly felt it was the best fit for the game, or, that they all giggled uncontrollably at the sight of the word 'badass'. Either way, everybody wins, except of course for the titles not chosen."

Kenka Bancho: Badass Rumble is scheduled for release in early 2010.

About Atlus U.S.A., Inc.

Located in Irvine, California and founded in 1991, Atlus U.S.A., Inc. is renowned for its proud tradition of publishing exceptional role-playing games with strong niche appeal. The Atlus library of critically acclaimed video games includes Odin Sphere, the Trauma Center series, and the award-winning Shin Megami Tensei series. For more information, visit http://www.atlus.com.

For breaking news, special promotions, insider info, and more, visit http://www.atlus.com/faithful to join the ranks of the Atlus Faithful!

©2009 SPIKE CO., LTD. All Rights Reserved. Licensed to and published by Atlus U.S.A., Inc.

Kenka Bancho: Badass Rumble has not yet been rated by the ESRB.

Contact:

Aram Jabbari

Atlus U.S.A., Inc.

(949) 788-0455 x102

aram@atlus.com

Crystal Murray

Atlus U.S.A., Inc.

(949) 788-0455 x128

crystal@atlus.com


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