The Game Factory Unveils Q1/Q2 2008 Release Schedule

For Immediate Release NORTH AMERICA ONLY

SANTA MONICA, Calif.—(November 16, 2007)— The Game Factory, a publisher of video and computer games based on leading international children’s characters, today announced the company’s product line-up for the first-half of the year 2008. Games spanning multiple genres and platforms will be released through July 2008, introducing sequels for both Code Lyoko and Bratz Ponyz.

Code Lyoko : Quest for Infinity PSP® (PlayStation®Portable) system and Playstation®2 computer entertainment system, scheduled to release in May 2008, features the same action/adventure storyline found on the Wii™ version. Based on the new season of the popular animated action-adventure TV series, the game combines high-tech gadgetry and adrenaline-packed missions in an innovative blend of adventure, combat, platform and space shooting gameplay.

Code Lyoko 2 for the DS™ system, releasing in June 2008 delivers a brand new experience for both fans of the animated series and RPG video games. In order to complete their missions, Code Lyoko’s four main characters will explore the different sectors of the digital worlds, wirth all new, upgraded weaponery in their fight against the evil supervirus XANA and its minions in a brand new turn-based battle system adapted to the Nintendo DS™ platform.

Bratz Ponyz 2 for the DS™ System is the sequel of Bratz Ponyz and will be available in July 2008. This version will enhance the simulation aspect of the game and utilize the wireless function of the Nintendo DS.

“The Game Factory’s’ 2008 roster highlights some of the most exciting titles from our diverse portfolio to date. Through our investment in both Code Lyoko and Bratz Ponyz, The Game Factory has managed to transfer these popular animated series and toy line into successful video game franchises.”, said Leah Kalboussi, Game Factory’s Vice President North America.

About THE GAME FACTORY

The Game Factory, trading as The American Game Factory, Inc in North America, is an international publisher of video and computer games based on leading international children’s characters. It is a subsidiary of the K.E. Mathiasen Group A/S, the largest Nordic company within children's licenses and spanning many different product categories such as: Apparel, toys, candy, home furnishing and games. For more corporate and product information, please visit www.gamefactorygames.com

About MGA Entertainment, Inc.

MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes such brands as the award-winning Bratz™, Be-Bratz.com™, Bratz Babyz™, Bratz Kidz™, Lil’ Bratz™, Yummi-Land™, Rescue Pets™ and the newly acquired Little Tikes® brand. MGA has also acquired worldwide licensing rights for Zapf Creation®. For more information please visit: www.mgae.com www.bratz.com www.littletikes.com.

About Taffy Entertainment

Taffy Entertainment ( www.TaffyEntertainment.com) is a leading worldwide distribution, brand management and entertainment company representing brands from some of the largest animation producers across the globe. This includes the prolific Mike Young Productions; MoonScoop Productions, the top producer of animation in Europe; and select properties from third parties. Taffy's library for distribution and/or consumer products includes the Emmy® Award-nominated series“ToddWorld,”“Dive Olly Dive!” and“Growing Up Creepie,” as well as“Pet Alien,”“Titeuf” (TooTuff),“Mix Master,”“Fantastic Four,”“Code Lyoko” and“Casper,” among many others. With offices in Paris, Los Angeles, London and Shanghai, the company has fully-integrated production, distribution, licensing, merchandising and marketing facilities. It also has a library that includes over 3,000 half hours of animation, encompassing some of the most recognizable worldwide brands and best-loved animated creations in the global television market. The company also distributes to leading broadcasters in 160 countries around the world.

Press Contacts:

THE GAME FACTORY

Damien Sarrazin

damien.sarrazin@gamefactorygames.com

310.394.5392

R/WEST

Heather Stammer

Heaters@r-west.com

503.223.5443


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