LONDON, UK—JUNE 13, 2008—One of the world's most recognisable, iconic and enduring Super Heroes will make his move to the mobile platform when The Incredible Hulk™ hits theaters today. Hands-On Mobile, Inc., the world's leading developer of connected games and applications, and Marvel Entertainment, Inc., today announced the availability of a mobile game and personalisation content around the big-screen adaptation of The Incredible Hulk. The game and content are currently available on select carriers worldwide.
"The Hulk is a character who is beloved by many, and we worked closely with Marvel to develop a mobile game that was true to his legacy," said David White, Chief Executive Officer, Hands-On Mobile. "Just as we've seen consumers embrace Iron Man, we expect The Incredible Hulk to gain a similar following with an exciting mobile game to complement its film release."
In this explosive and action-packed mobile game, players become one of the most popular Super Heroes of all time. Smash through walls, hurl cars at enemies, scale cityscapes, dodge precision missiles, and battle The Abomination as you seek out a cure to the gamma radiation that poisoned your cells and transformed you into the unbridled force of rage known only as The Incredible Hulk.
"This summer is an exciting time for Marvel, and we are excited to be working with Hands-On Mobile to create mobile games that complement our latest big screen releases including Iron Man and The Incredible Hulk," said Simon Philips, President of Marvel International. "As we've already seen with the success of Iron Man, fans are eager to continue to interact with these beloved characters after they leave the movie theaters, and mobile games are a great way to do this."
The latest and best Marvel Mobile game from an enduring and beloved character franchise, The Incredible Hulk features unique gameplay that distinguishes it from other tile-based, action-adventure games in the mobile market. With fully interactive and destructible environments, the game re-creates movie scenes as players smash from the hidden factories of Brazil to the city that never sleeps.
The Incredible Hulk is being released by Marvel Studios and Universal Pictures today. For information and other exciting Marvel Mobile content, visit www.MarvelMobile.com. The Incredible Hulk mobile game can be downloaded in the U.S. by text messaging HULK to 46966.
About Hands-On Mobile
Hands-On Mobile, Inc. is the world's leading developer of connected games and applications. Established in 2001, with operations on four continents, Hands-On Mobile develops and distributes mobile content to more than 200 of the world's leading operators in 60 countries. Hands-On Mobile provides operators and their customers with the world's best entertainment brands and content. The company's diverse catalogue includes games, applications and personalization suites from top brands such as Activision, Billboard, CBS, LEGO, Marvel, NBA, NBC Universal, Paramount Pictures, and World Poker Tour. The Hands-On Mobile Developer Network (HDN) brings mobile development to the masses enabling developers to create and distribute mobile applications through Hands-On Mobile's core platform and ecosystem. Hands-On Mobile is a U.S. corporation with headquarters in San Francisco and offices in San Diego, California; London and Manchester, England; Krakow, Poland; Sao Paulo, Brazil; Shanghai and Beijing, China. For more information about Hands-On Mobile please visit www.HandsOn.com.
Hands-On Mobile is a trademark of Hands-On Mobile, Inc.
About Marvel Entertainment Inc.
Marvel Entertainment, Inc. is one of the world's most prominent character-based entertainment companies, boasting a library of over 5,000 characters featured in comics, television, film or interactive games over more than sixty years. Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios) and publishing (via Marvel Comics), with emphasis on feature films, television, DVD, consumer products, video games, action figures, role-playing toys and promotions. Marvel's strategy is to leverage its franchises in a growing array of opportunities around the world. For more information visit www.marvel.com.
The Incredible Hulk, the Movie© 2008 MVL Film Finance LLC. Marvel, The Incredible Hulk, all character names and their distinctive likenesses: TM&© 2008 Marvel Entertainment, Inc. and its subsidiaries. All Rights Reserved