The Pit: Dog Eat Dog: next generation gaming in the forth world– a Lace Mamba Global title for 2011.

After predominantly focusing on the PC market LMG have as promised made their first steps into multi platform in 2010 with the announcement of The Pit: Dog Eat Dog, a Freedom Factory Studios development.

LMG have acquired PAL rights for the multi platform game and anticipation is growing within the LMG team and other global publishers for the expected uptake of the game. The title is due to be released on Xbox 360, PS3 and PC early 2011.

Jason Codd from LMG on the signing of the title and his expectation:

“ We are delighted to be working with Freedom Factory Studios on this project, they have show from the start of our discussions that they are very talented and dedicated team and we are looking forward to bringing“The Pit: Dog Eat Dog” to PAL territories on multi formats. We have said from the day we joined forces with Lace International that we would look at acquiring multi format, next generation projects and we have done that. There is a lot more to come from us as a group, but this is a great product to get our teeth into”.

Carlos Mateos, Sales Director at Freedom Factory Studios:

“We are very happy with the joint venture with LMG and are positive that this is the start of a long term working relationship. Within the current climate in the gaming industry it is very important to continue to generate great concepts and revolutionary titles– something that freedom factory is focused on. LMG have seen the potential in our title–“The Pit” and we totally trust their work and focus to make“The Pit” a very successful game in 2011!”

About the game:

“Several years after the last world conflict, which almost erased all the traces of humanity, civilization has collapsed, and a cruel and brutal society in which only the fittest survive has emerged. In this inhuman world, in which each region of the earth is ruled by a different clan, ancient traditions and rituals have risen. Now, a clan’s glory is measured by only one thing: his giant combat domes and the strength of his warriors.

In the fashion of the Roman Empire, there are combat arenas all around the world, called Pits. In there, slaves, gold-thirsty soldiers of fortune, ruthless mercenaries and professional fighters searching for the glory in battle fight until they win or die”.


“The Pit” is a third person Hack n Slash game with an original new generation approach to gaming. The game is set in a post-apocalyptic era and is heavily focused towards arena fighting which takes place in a classic death trapped roman gladiator setting.

The player incarnates a fighter who risks their life in gladiatorial games, battling against merciless blood-thirsty adversaries, using skills trees and combat tactics the gamer must defend their honour and fight to the death. Aided by the vast collection of post apocalyptic weapons (modified butcher knives, sledgehammers or chainsaws), long range weapons (crossbows, nail guns) or fire guns (semiautomatic pistols, shotguns).

The next generation visuals propel the gamer into character and set the scene for never seen before gladiator combat within a world where there are no rules– survival is for the fittest and the characters own stamina and fatigue is yet another element hindering their survival.

“The Pit” has high replay ability with the inclusion of multi characters, skills, weapons, and tactics and of course game modes. The Multiplayer mode within the game allows up to 2-4 gamers to compete against each other both on and offline.

Over the coming months more information will be provided by LMG on the up and coming release of“The Pit: Dog eat Dog”. In the meantime if you have any sales questions please contact for press information please contact

About Lace Mamba Global.

Jason Codd on the recent formation of the label:

“The formation of Lace Mamba Global is a massive step for Mamba Games and we are delighted that this will give us the next step needed to move into next generation and become a real player. Lace Group are the largest DVD distributor in the UK and they have masses of experience and a terrific team, this merger can only be positive and we have been impressed by the visions they have for the video games market. Bringing together the 2 teams to create a large organization will allow us to fulfil our ambitions and we are already planning our PS3 and X360 development strategy for 2011. We will still be independent and look to work with studios of all sizes but of course with the financial investment, we now have substantial budgets to work with and we will be carefully selecting the products that we feel will work in our schedule".

The two companies bring a wealth of knowledge and experience to the table.

Mamba Games was set up by Robert Neilson in 2008 and since then the team and the catalogue has grown substantially. However as reliable and cost effective production, sales and distribution is key for any company and more so for an independent publisher in the current climate Mamba have now joined forces with Lace.

Lace Group, headed by Adam Lacey has a fully established production and sales team based in the UK that work closely alongside their sales partner Sony DADC so that Lace are able to ensure a smooth process from delivery of assets through to retail.

With every aspect now in house LMG are focused at establishing themselves as a serious competitor in the games market- globally.

Adam Lacey of Lace International explains why he thinks the formula will work:

"We are independent, focused and very experienced in the market place. Mamba brings a huge amount of ambition and expertise to the table with an established network of global customers and sales and distribution agreements in place. We intend to really shake up the games market and become a very creative and dynamic force in the games business over the coming months and years".



About Freedom Factory Studios

Freedom Factory Studios was founded in September 2007 as a multiplatform videogame development studio based in Madrid.

The company develops videogames for next generation consoles, including PLAYSTATION 3, Nintendo Wii, Microsoft Xbox 360, Sony PlayStation Portable and Nintendo DS, as well as for PC (MMO, browser based games, etc…)

The team is formed by hardcore talented developers with more than 15 years of experience each, all of them being part of award winning titles like Commandos saga, Praetorians, Imperial Glory, PC Football and Premier League Manager from 1999 to 2002 editions, among others.

Fritz chess for PS3, 360 and Wii, and Bricoparty / FixIt! For Wii, DS&PC, are their latest published titles.

25 in-house members and other 25 freelancers form Freedom Factory Studios, working on concept&game design, I+D&programming, Sound FX&Music and graphics development.


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