THE PRODUCERS GRAB GAMECOCK'S BUSINESS

LONDON, UK, 22nd July 2008– The Producers, part of the Mastertronic Group of companies, today announced that they have been awarded the contract for Gamecock Media Group’s primary distribution.

Mastertronic’s wholly owned subsidiary will handle all of Gamecock’s PAL territory distribution and cash collection requirements and act as their European distribution centre. The Producers has been providing manufacturing, warehousing facilities and worldwide distribution for the games industry for over twenty years, servicing a variety of clients and has built a wealth of experience within the sector.

Gamecock Media Group have a full release schedule for the rest of the year including; Stronghold Crusader Extreme, Hail to the Chimp, Dementium, Insecticide, Velvet Assassin, Mushroom Men and Pirates vs Ninjas. The Texan based company has recently opened European offices in London and hired a number of industry notables to run the division.

Gary Winter, Operations Director, The Producers commented:“We’re delighted to have signed Gamecock, they’re a vibrant and enthusiastic company with great products, and we’re very much looking forward to working with them.”

Graeme Struthers, European Managing Director, Gamecock Media Group commented:“We chose The Producers as our primary European distribution partner as they demonstrated they were committed to giving us a level of service that was scaled to our needs. We are delighted to be working with The Producers.”

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For more information contact:

Kirsty Payne– Mastertronic Group Alistair Hatch– Gamecock Media Europe

Email: Kirsty.payne@mastertronic.com Email: Alistair@gamecockmedia.com

Tel: 0845 234 4242 Tel: 0207 785 7324

www.mastertronic.com www.gamecockmedia.com

www.the-producers.co.uk

About the Mastertronic Group Limited

Mastertronic is one of the best known electronic entertainment brands in Europe. It pioneered the European console market with its launch of the Sega Master System, invented the budget retail sector and built an international development and publishing operation under the Virgin Mastertronic label. The brand was subsequentlyre-launched as The Mastertronic Group Limited in 2003 by founder Frank Herman, together with Andy Payne and Garry Williams. The Group now leads the European value publishing sector through its retail brands M.A.D. (Mastertronic Added Dimension), Sold Out (the UK's largest-selling budget operation, acquired by the Group in 2004) and PC Gamer Presents, a unique quality-assured brand in association with the leading games magazine publisher Future Publishing. The Group also offers, through its wholly owned subsidiary The Producers Limited (also acquired in 2004), a 'cradle to grave' total turnkey service for physical product, from marketing through packaging and warehousing, to retail and digital distribution. More recently in 2006, Blast Entertainment was launched as part of the group and has rapidly become a leading video game company exclusively aimed at the younger end of the kids market. Blast develops new content based on recognised family friendly licenses from films, TV, classic characters and toys and publishes on a variety of formats including PlayStation 2, Nintendo DS and more recently, Nintendo Wii. In 2007 Just Flight, and its sister company Just Trains, the leading worldwide simulation specialists, were acquired by the group. Just Flight was established in 1995, and within three years became the world’s largest publisher of flight simulation software outside of Microsoft, with a reputation for high quality products, published by genuine enthusiasts.

About Gamecock Media Group

Based in Austin, Texas, Gamecock Media Group offers a welcome solution to the bloated and originality-starved video game industry. A well-funded, independent, artist-driven company, Gamecock favors the most innovative and original video game developers in the industry. Publishing games for all platforms, Gamecock offers its developers a high degree of participation, freedom and financial incentives, allowing them to perform and create to their utmost ability. For more, please visit www.gamecockmedia.com.


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