THE SIMS LABEL ANNOUNCES THE SIMS 2 APARTMENT LIFE EXPANSION PACK AND

GUILDFORD, UK— June 5, 2008— The Sims™, an Electronic Arts Inc. (NASDAQ: ERTS) Label, today announced the first details for The Sims 2 Apartment Life for the PC, and The Sims 2 Apartment Pets exclusively for the Nintendo DSTM. The Sims 2 Apartment Life brings the adventure, fun and drama of close quarters of apartment living to your Sims. Launching simultaneously, The Sims 2 Apartment Pets places your Sims in their very own apartment with a variety of pets. Also, just downstairs from your Sims apartment is their own pet spa where they must take good care of a variety of visiting animals, including their own personal pets. Both titles are due for launch on August 22nd.

The Sims 2 Apartment Life Expansion Pack* for the PC

This expansion pack for The Sims 2 takes your Sims out of the suburbs and into a brand new busy apartment building! Adventure, fun, and drama await them as they explore their new neighborhood, mingle in coffee shops, visit a playground, meet new friends, and much more. Because there is now the abilityto control multiple households in The Sims 2 Apartment Life, your Sims can live in happy harmony, or comical conflict.

New social networks and character types, including artsy bohemians, sports fans, gadget-loving techies,spice up your Sims life. And, with a new reputation meter, your Sims can build up the respect they deserve from other Sims to be the most admired– or least-desired -Sim in the neighborhood. The better the reputation, the easier for your Sims to find the right friends to help them achieve their goals.

Make your Sims’ space look great in The Sims 2 Apartment Life! Five new building types that range from converted lofts to roomy and posh studios or luxury apartments with their own butler add to the creative and customized adventure. Enjoy a myriad of new decor options, including spiral staircases and lofty, high ceilings. Your Sims will get a whole new kind of experience through the drama of close quarters living!

The Sims 2 Apartment Pets for Nintendo DS™

In your Sim’s new apartment adventure on the Nintendo DS, care for a variety of local pets, including loveable cats and dogs, slithery snakes, hamsters, colourful birds, and cuddly rabbits to make sure they receive the right treatment so that they stay happy, healthy and looking good. Simoleans earned can be used to furnish the perfect apartment and buy fun pet accessories like hats, shoes and toys. Players can use the Nintendo DS touch screen and stylus to play cool mini games and unlock new objects for their Sim and their pets. And in one mini game you can charm a snake by blowing into the Nintendo DS microphone, which serves as your musical instrument.

“The Sims 2 Apartment Life and The Sims 2 Apartment Pets are two new entertainment experiences that put your Sims in the midst of all the drama and humour of busy apartment life,” said Rod Humble, Head of Studio for The Sims Label.“These two games reflect an aspect of real life that players can relate to, and now for the first time, their Sims can explore that same lifestyle in The Sims 2 Apartment Life on the PC and make pets part of the fun in The Sims 2 Apartment Pets for the Nintendo DS.”

Bring on the night and celebrate with your Sims! Also available in August, is The Sims™ 2 Apartment Life Limited Collection, which includes The Sims 2 Apartment Life and The Sims 2 Double Deluxe (which consists of The Sims 2, The Sims 2 Nightlife Expansion Pack, The Sims 2 Celebration Stuff and a video DVD with a host of tips and tricks). A great value to get your apartment life started, coming in August, 2008!

Product Specifications

Publisher: Electronic Arts

Developer: Electronic Arts Redwood Shores

Platform: The Sims 2 Apartment Life: PC / PC Expansion Pack*

Platform: The Sims 2 Apartment Pets: Nintendo DS

Release Date: European Regions: August 22, 2008

Category: Simulation/Strategy

PEGI Rating: The Sims 2 Apartment Pets is rated 3+; The Sims 2 Apartment Life is not yet rated

    <*>Requires The Sims™ 2 Double Deluxe, The Sims™ 2 Deluxe, The Sims™ 2 Special DVD Edition, or The Sims™ 2 Holiday Edition for PC to play.

About The Sims

The Sims franchise celebrates an impressive over 100 million units sold since its launch in February 2000. Now translated into 22 different languages in 60 different countries, The Sims has quickly become a universal gaming and cultural phenomenon. For the latest information about The Sims and to check out the hottest creations for The Sims 2 made by our community members, please visit www.thesims2.com. To stay up-to-date on The Sims 3 news and information, check out www.thesims3.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems,personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS Freestyle TM and POGOTM. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS Freestyle, POGO, and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Nintendo DS is a trademark of Nintendo. All other trademarks are the property of their respective owners.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.