London, 18th August 2008: CNET Networks UK today unveils its newly redesigned GameSpot UK ( www.gamespot.co.uk). As gaming goes mainstream, the site has been enhanced with new features and advertising solutions to cater for a wider audience and marketers who want to reach GameSpot UK’s 3.5 million users.
Fuelled by new gaming platforms such as the Wii and Xbox 360, gaming is more a part of everyday life than ever before. Latest figures show that 40% of young males play consoles and video games between 6 and 14 hours per week, and with a quarter of the world’s internet population now visiting gaming websites* it is an ideal time to launch the next-generation GameSpot UK.
In line with the growth of high definition technology, GameSpot UK is taking video to another level for gamers. The new in-page video player allows high-definition content for all users, as well as offering multiple interactive features that deliver on the promise of TV online.
The user experience is further enhanced by the new wide-screen, multi-column format and dynamic left-hand navigation which displays contextually relevant content. These and other new features serve to make relevant content more accessible and improve navigation across the site.
The new Community Hub page reflects the key role played by users on GameSpot UK and showcases community events and user-generated content. In addition to this, the revamped‘User Profile’ is now featured on every page, offering up-to-the-minute updates on friends and game news.
Laura Jenner, site manager of GameSpot UK, says:“In re-designing GameSpot UK, we are looking to make the site more dynamic and engaging than ever before. With platforms and games reaching ever-higher levels of quality, we have seen an explosion in the number of people gaming. The move to redesign the site reflects this and we believe it offers easy access to all our great content and a more interactive and sociable experience for all our users.”
As the UK’s leading gaming website, GameSpot UK has one of the largest penetrations into the young UK male market. The new website offers marketers more opportunities to engage with this valuable audience through exclusive HD content and front door sponsorship packages. With increasing integration throughout the site, their branding will surround the entire user experience and maximise brand engagement.
3.5m unique UK users per month
ABCe audit December 2007
For more information contact:
Natalie Godsell/James Ellerington, Brands2Life
020 7592 1200
Helen Cooke, CNET Networks UK
020 7021 1100
About GameSpot UK
GameSpot UK ( www.GameSpot.co.uk) entertains and connects the UK’s largest community of dedicated gamers with thousands of video game reviews from expert editors, previews of the hottest upcoming games, downloads, videos, game guides and breaking news.
GameSpot UK is the market leader in its field with 3.5 million unique users in the UK. The website is 100% dedicated to gaming and covers every aspect of the gaming world making it the interactive community of choice for people who are passionate about gaming
About CNET Networks UK
CNET Networks UK is a part of CNET Networks Inc. , an interactive media company that builds brands for people and the things they are passionate about, such as gaming, music, entertainment, technology, business, food, and parenting. Founded in 1992, CNET Networks has a strong presence in the US, Asia, and Europe.
CNET Networks UK focuses on business technology, personal technology and entertainment categories through seven UK-focused websites: ZDNet.co.uk, silicon.com, atlarge.com, CNET.co.uk, CNET TV, GameSpot UKand SmartPlanet.com. CNET Networks UK also delivers one-to-one services through its direct marketing arm CNET Direct.