Since early 2010, LOADING in Falmouth, Cornwall, have been developing their own brand of “geek chic” coffee by finding and mixing beans from around the world and asking for their customers’ feedback and opinions.
The result is a high quality coffee made with 9 blends (hence 9 bit) taking ethically sourced coffee from some of the best estates around the globe.
This coffee has been massive hit with regular visitors to LOADING and has since served to strengthen the café’s brand and reputation as a relaxed meeting place with a games pedigree.
This week the brand went national with their 'Home-brew' version of the coffee now available to order on Firebox.com; One of the countries leading gift and gadget websites.
"With Firebox priding ourselves on being able to find retro, cool and innovative products from around the globe, offering 9-Bit Coffee from Loading was a no-brainer. Our customers love retro gaming products as well as their unique Food & Drink lines so after being taken on a throw-back to the 90’s with its amazing packaging and presentation, 9-Bit Coffee will be right at home on Firebox."
Ben Redhead, Category Buyer, Firebox.
As well as glowing endorsements from people within gaming industry, the coffee is partnering with gaming charity Special Effect in a deal which see's the charity receive 9 bit or in this case pence of each pack sold.
"A number of coffee's choose to give something back through their sales, In our case I was determined to find a gaming specific charity to support, I became aware of Special Effect through the great work it was doing helping people with disabilities enjoy the benefits games can have as part of the rehabilitation process" James Dance, Director of Loading
As well as the coffee and Mega Dive inspired packaging and instruction manual, purchasers also get treated to a £2.50 unique voucher code as part of a link up with Gaming apparel specialists Insert Coin Clothing.
"Lets not underplay this, this is no ordinary coffee - this is seriously, game-winning coffee. It's incredible and we absolutely love it" Dan Long, Insert Coin.
The coffee is retailing on Firebox for £14.99
Loading coffee is for gamers by gamers.
For further enquirees contact Loading on firstname.lastname@example.org
Launched in March 2010 by UCF graduate James Dance, LOADING has been busy forging links within the games industry and has branched out to offer event bars and custom cocktails.
Over the last year the business produced official tie-in cocktails for some of the largest game publishers in the world, including Capcom, EA, Square Enix, THQ and Ubisoft.
It's also supported by the above along with Turtle Beach and SEGA.
Special Effect, registered charity 1121004
Insert Coin Clothing