THQ And 3 Sign New Co-Marketing Agreement



3rd October 2007– Woking, UK - THQ Inc., a leading publisher of video and mobile games, announced today that it has signed a major co-marketing agreement with mobile media company 3, one of the world's largest mobile network operators.

The 3 agreement allows for the company to be included in THQ’s video game Juiced™ 2: Hot Import Nights™ scheduled to release later this Autumn for Xbox 360™ video game and entertainment system from Microsoft®, PLAYSTATION®3 computer entertainment system, PlayStation®2 computer entertainment system, PSP® (PlayStation® Portable) system, Nintendo DS™ and Windows PC.

“To be able to offer 3 the ideal position between mobile and console games with Juiced 2– THQ’s sequel to a two-million selling Juiced franchise is very exciting for mobile entertainment, " said Adam Comiskey, International Vice-President, THQ Wireless.

"This is yet again an original marketing move for THQ Wireless. Through this integration, thousands of gamers around the world will potentially see the 3 logo within the Juiced 2 video game,” said James Scalpello, Director of Marketing, THQ Wireless.

"Juiced 2 is a great opportunity to reach out to a significant segment of our customers,” said Fergal Walker, Director of products, 3UK.“3’s prominent positioning within this video game enhances our credentials as the market-leader in mobile gaming."

Under the new agreement, the 3 brand will be fully integrated into the mass market console video games. In addition, the Juiced 2 mobile game will be available for download directly from the 3 portal. In the game, players can create and customize a 3 branded car, designing everything from hot hatches to super cars. They can spray paint, choose modifications and race the 3 car to stunning effects.

About Juiced 2: Hot Import Nights

Juiced 2: HIN evolves the current street racing scene, letting players experience the culture of the real-life HIN tour, the nation’s largest lifestyle custom car show in an intense racing experience. Featuring track and drift racing at real-world locations around the globe, next-gen AI and unparalleled vehicle customization, Juiced 2: HIN brings street racing to life, allowing players to test their skills at live street racing events against a back-drop of DJs, fashion, models and musicians. Groundbreaking new features include addictive drift/ powersliding races and“Driver DNA” that tracks gamers’ personal driving traits. These profiles, along with the profiles of select celebrities will be available for download across all online gaming systems. Elite racing developer Juice Games has evolved the game-play that revolutionized online racing, giving players the power to create their car, assemble their crew and put it all on the line in intense pink slip and crew races. Gamers will also be able to bet cash on each event, bringing a gambling element to the game that greatly increases the importance of each race.

- End -

About THQ Wireless

THQ Wireless Inc., a subsidiary of THQ Inc, is a global leader in mobile entertainment, offering a wide range of wireless products, including games, personalization products, information services and messaging based on top brands such as the WWE, Star Wars and popular Nickelodeon properties. Headquartered in Minneapolis, Minnesota, THQ Wireless has offices worldwide, in addition to distribution agreements through wireless carriers across the globe. Further information can be found at

About THQ

THQ Inc. is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located in the United States, United Kingdom, France, Germany, Spain, Korea and Australia. More information about THQ and its products may be found at and THQ, THQ Wireless and their respective logos are trademarks and/or registered trademarks of THQ Inc.

About 3

3 is a mobile media company delivering a convergence of communications, entertainment and information to customers on the move. The areas which form the core of its business are communications– including all forms of personal communications, voice and video calling; text, picture and video messaging; and mobile blogging; entertainment– including television, music audio and video, computer games, and media publishing; and information services– including wireless web, access to the best of the internet and a range of news services

3UK is a member of the HWL group of 3G companies, which include 3G operations in Australia, Austria, Denmark, Hong Kong, Ireland, Israel, Italy, Sweden and soon Norway. For further information, please visit:

About Juice Games

Juice Games is a development studio based in Warrington, comprising a talented group of individuals headed up by industry veteran Colin Bell. The Juice team has an unprecedented track record in creating highly entertaining and challenging games, and is renowned within the UK development community. With a history that spans games like TFX, EF2000, eRacer, Total Air War, Typhoon and the critically acclaimed but unreleased Lamborghini, Juice Games has an enviable back catalogue. Utilizing their own leading-edge technology, Juice Games has developed the high profile and well received Juiced street racing simulation over the last 18 months for Xbox®, PlayStation®2 and PC. The company is also enjoying success with a number of titles for ID TV and mobile platforms. Juice Games consists of over 30 development staff with industry experience that rivals the worlds most established and successful development studios.

# # #

Louise Norton

THQ Wireless / Public Relations

+ 44 77 47 488 198

Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at