THQ and Swapit announce joint marketing activity for UK launch of Fantastic Pets

Swapit is the leading UK based swapping and trading community website where young people go to swap toys, video games and gadgets. Members earn virtual currency called‘swapits’ for every item they trade which they then use to bid on whichever other items they desire.  Every copy of Fantastic Pets will include 50 free‘swapits’ available in-pack via a unique code printed on an insert. Swapit are hosting an online micro site promoting the Fantastic Pets THQ partnership which will feature game information, trailers, competitions and more.  The microsite can be found at www.swapit.co.uk/fantasticpets.

For more information on Fantastic Pets or to request a copy for review, please contact Sam Brace ( sam.brace@thq.com)

THQ Press Vault

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About Swapit

Swapit.co.uk is the UK’s leading online swapping and trading community for young people; a site which allows kids to get the things they want and recycle the things they’ve grown out of (instead of chucking them away!). On Swapit, users trade unwanted items for a virtual currency called swapits, which they then use to bid on whichever gadgets, consoles, games or collectables they desire.

Swapit’s fast-growing success can partly be attributed to the fact that young people love to be empowered. On Swapit, they are given the responsibility of earning things for themselves and spending their assets as they see fit– skills which will help them in the real world too.

Swapit is also super safe. Real money doesn’t exist on the site, it’s all virtual currency. And there is no direct contact between swappers– all users have nicknames and no personal messages are sent. All parcels go through the Swapit post-room, parental consent is required for under-8’s and Swapit only works with responsible brands such as the BBC, LEGO, Topps Europe, NSPCC, COI and Childline–with whom Swappers engage in quizzes, competitions, polls and surveys to earn themselves bonus Swapits.

Swapit is cool; it’s safe; it’s educational. And it’s kind to land-fills too.

For more info, please contact Swapit on 020 7268 9960

www.swapit.co.uk

  


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