Time for Yoga and Pilates with NewU Fitness First Mind Body

Varese, Italy– 22nd October 2009– Black Bean Games, a leading Italian publisher, today announced NewU Fitness First Mind Body, the second release of the“NewU Fitness First” series following the success of NewU Fitness First Personal Trainer.

Focused on Yoga and Pilates workouts, the new title is being developed by UK-based Lightning Fish studio and will be available on Wii™ in March 2010. NewU Fitness First Mind Body will be fully compatible with Wii Balance Board™ and Wii Motion Plus™.

Why Yoga&Pilates? Both disciplines have continued to grow in popularity and with the expertise of Fitness First, Black Bean Games is creating a product so people can easily practise in their living rooms.

In the UK it’s estimated that over three million people practise yoga and this figure has more than doubled in the past five years, while in the US 10 million people with an average age of 38 practise the same technique.*

Since this great worldwide success, the product is appealing for both women and men.

NewU Fitness First Mind Body addresses the needs of your mind and your body with the Yoga and Pilates workout using a range of breathing and relaxation techniques. It will include a full and customisable program of exercises demonstrated by real personal trainers through videos and audio voiceover.

*Source: David Minton, Leisure Report UK

About Black Bean Games

Black Bean Games, publishing label of Lago S.r.l. which is part of the Leader Group, has started establishing itself in 2003 as an important player in the international publishing arena.

Leveraging 20 years of market expertise and knowledge, Black Bean Games relies on a strategy focused onoriginal IPs and strong licenses to create unique videogame experiences. Its latest twist brought to concentrate on Racing games and Family and Lifestyle ones. The first to please 2 wheels enthusiasts with the ever changing editions of SBK® license as well as car drivers passionate for tracks and off-roads experience, the latter to adequate to modern market trends creating new brands such as NewU Fitness First and NatGeo Play!

For further information about Black Bean Games and its products, visit the following web site:

www.blackbeangames.com

About Fitness First

Fitness First is the largest privately owned health club group in the world with over 540 Fitness First clubs worldwide reaching over 1.4 million members in 19 countries.

About Lightning Fish

Lightning Fish is a developer of video games specialising in family-oriented fitness and self improvement titles for all the major consoles. Lightning Fish was founded by industry veterans Simon Prytherch, Mike Montgomery and David Hunt in June 2008 and they are based in Oxfordshire, United Kingdom.

In February 2009, Lightning Fish formed a strategic partnership with Black Bean Games to create a new line of fitness products called NewU. NewU Fitness First Personal Trainer is the first one in the series and was released September 2009 and will be published by Ubisoft and Black Bean Games.

The senior management team are all leaders in their fields and have previously released over a hundred games and sold tens of million of units. The staff have worked with high profile companies, such as Codemasters, Kuju, Milestone, Empire Interactive, Microsoft, The Bitmap Brothers, Renegade Software, Virgin Games, Sega Amusements, Namco, Atari, Taito, Interplay, Hasbro, Vivendi and Ubisoft.

For more info please go to: www.lightningfishgames.com

Published by Lago S.r.l Black Bean is a trademark of Lago S.r.l. Developed by Lightning Fish Games Ltd.

All rights reserved.

“NewU” is a trademark of Lago S.r.l.

Fitness First and the Fitness First logo are a trademark of Fitness First Limited.

Trademarks are property of their respective owners. Wii is a trademark of Nintendo.

 


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