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TOMY CORPORATION HONORED WITH THE NATIONAL PARENTING CENTER’S 2010 SEAL OF APPROVAL

LOS ANGELES– April 27, 2010– TOMY Corporation announced today that Lovely Lisa and Friends for the Nintendo DS™ and DSi™, has been honored by The National Parenting Center with the esteemed 2010 Seal of Approval award.

“In recent years the videogame market has become saturated with titles advertised as family-friendly and it can be difficult for parents to separate the best from the rest,” said Mark Shinohara, executive vice president and COO at TOMY Corporation.“At TOMY, we continuously strive to create exciting, fun and socially responsible games appropriate for the entire family and we are tremendously honored by this distinction from the National Parenting Center.”

Lovely Lisa and Friends marks the second installment of the popular fashion doll simulation game that gives girls an outlet to explore their individual style while developing skills that promote responsible play habits.

The game is filled with socially responsible gameplay that guides girls on the path to their personal best while having fun. Players can explore their individual creativity and personal style by using the Nintendo DSi camera to take photos of real world images, then apply them to a variety of outfits to dress Lisa.

Gamers can then use their new wardrobe to play dress-up with Lovely Lisa’s two best friends, Alice and Maria. The fun continues in mini-games that include helping Mom with shopping and cooking, and putting furniture together with Dad.

The National Parenting Center identifies the finest products and services being marketed to the parent/child audience. Ranging from educational and entertainment products and equipment to travel destinations, the consumer-oriented testing process solicits evaluations from parents and their children. The award signifies to other parents that their peers have acknowledged a product's quality and desirability based on a wide variety of determining factors. Lovely Lisa and Friends has met these standards and earned its place among other Seal of Approval winners.

Lovely Lisa and Friends is rated“E” for Everyone and is now available on Nintendo DS and Nintendo DSi for an MSRP of $19.99. For more information, please visit www.TOMY-USA.com/videogames.

For additional assets and information, please visit:

http://bhimpact.gamespress.com/product_page.asp?i=1024.

About TOMY Corporation

With U.S. headquarters in Santa Ana, California, TOMY Corporation is one of the world’s oldest and most endearing entertainment companies. For more than eight decades, TOMY has developed and manufactured a broad portfolio of exciting and educational toys, games and video games for children of all ages. Known for its innovation, quality and safety, TOMY’s mission is to produce videogames for North America that entertain and inspire children and adults. The Consumer Software Division currently publishes for Nintendo DS™ and Wii™, PSP® (PlayStation®Portable) system, and the Xbox 360® video game and entertainment system from Microsoft. TOMY Corporation is a subsidiary of Japan-based TOMYCompany, Ltd. (aka TAKARATOMY in Japan). More information is available at www.TOMY-USA.com.

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