TOMY CORPORATION’S MY DOITALL™ NOW AVAILABLE ON NINTENDO DS

LOS ANGELES– February 10, 2009– TOMY Corporation today announced that My DoItAll for Nintendo DS™ has shipped to retail stores nationwide. The first of its kind lifestyle game designed for both boys and girls, My DoItAll is an all-in-one entertainment device that gives players the ability to have fun and interact with friends through customization capabilities, mini-games, and voice changer and sound effect applications. Players can also stay organized and up-to-date with a robust calendar and reference tools.

“As the first original IP development out of our North American office, My DoItAll is the perfect all-in-one DS title for players of all ages,” said Laura Yoshioka, director of consumer software at TOMY Corporation.“As we expand our video games library, we will continue to adhere to TOMY’s commitment to delivering quality interactive entertainment.”

My DoItAll packs friends, fun and organization in a single lifestyle game for Nintendo DS. The fun begins when players personalize their very own avatar with a variety of customizable features, followed by creating a privacy protected Friend Card that includes details such as contact information, likes/dislikes, and personal data. As players proceed in the game, My DoItAll becomes a treasure chest of exciting applications to explore. For players on the go, the game utilizes the wireless capabilities of Nintendo DS, allowing a 6-player wireless connection to participate in questionnaires, plan social activities, and play mini-games. The busiest players around can also keep their schedule organized through the use of their very own manageable calendar. Additionally, My DoItAll features a voice changer that records with the microphone, as well as a sound effects machine comprised of over 25 sounds. To complete the all-in-one package, players can keep a journal and utilize reference tools such as a calculator, periodic table and world map in order to become the ultimate whiz-kid.

My DoItAll is rated“E” for Everyone and is available on Nintendo DS for an MSRP of $29.99. For more information, please visit www.TOMY-USA.com/videogames.

To download My DoItAll assets, please visit: http://bhimpact.gamespress.com.

A bout TOMY Corporation

With U.S. headquarters in Santa Ana, California, TOMY Corporation is one of the world’s oldest and most endearing entertainment companies. For more than eight decades, TOMY has developed and manufactured a broad portfolio of exciting and educational toys, games and video games for children of all ages. Known for its innovation, quality and safety, TOMY’s mission is to produce videogames for North America that entertain and inspire children and adults. The Consumer Software Division currently publishes for Nintendo DS™ and Wii™, PSP® (PlayStation®Portable) system, and the Xbox 360® video game and entertainment system from Microsoft. TOMY Corporation is a subsidiary of Japan-based TOMYCompany, Ltd. (aka TAKARATOMY in Japan). More information is available at www.TOMY-USA.com.

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